{"id":64849,"date":"2025-08-06T08:36:07","date_gmt":"2025-08-06T06:36:07","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=64849"},"modified":"2025-08-07T07:50:52","modified_gmt":"2025-08-07T05:50:52","slug":"digitalisierung-ernuechterung-bei-real-estate-managern","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/it\/allgemein\/2025-08-06\/digitalisierung-ernuechterung-bei-real-estate-managern\/","title":{"rendered":"Digitalizzazione: disillusione tra i gestori immobiliari"},"content":{"rendered":"
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Digitalizzazione: l'euforia sta scemando (Grafico: Pixabay)<\/figcaption><\/figure>\n

Il fornitore tedesco di servizi immobiliari Drees & Sommer ha intervistato 300 gestori di immobili nei dipartimenti di gestione immobiliare aziendale (CREM) nella regione DACH per uno \"Studio sulle tendenze della gestione immobiliare\" e ha scoperto che il tema della digitalizzazione sta perdendo appeal. \"La digitalizzazione, a lungo celebrata come la chiave dell'efficienza, \u00e8 ora pi\u00f9 che altro una fonte di disillusione\", scrive Drees & Sommer. \u00c8 vero che l'82 % degli intervistati vede ancora un potenziale nelle soluzioni digitali, in particolare in flussi di lavoro pi\u00f9 efficienti (82 %) e processi ottimizzati (71 %). Tuttavia, la fiducia \u00e8 in calo rispetto all'anno precedente. Solo 14 % credono ancora che la digitalizzazione possa aprire nuovi modelli di business (anno precedente: 23 %).<\/p>\n

\"Molti concetti digitali attualmente falliscono nella fase di proof of concept\", afferma Bernd Fisel, uno degli autori dello studio. Spesso mancano un'attuazione concreta e una pianificazione rigorosa del progetto. Il risultato \u00e8 una minore fiducia nei successi a breve termine della digitalizzazione e una maggiore attenzione alla qualit\u00e0. Questo sviluppo si riflette anche nella valutazione della qualit\u00e0 del servizio: circa due terzi degli intervistati vedono attualmente un grande potenziale di miglioramento, con un aumento di 15 punti percentuali rispetto all'anno precedente.<\/p>\n

Concentrarsi sulla qualificazione invece che sulla digitalizzazione<\/h3>\n

Se l'anno scorso la digitalizzazione era la strategia pi\u00f9 citata contro la carenza di competenze, nel 2025 l'attenzione si concentrer\u00e0 su una leva diversa: il 75% delle aziende si sta concentrando sulla formazione e l'aggiornamento mirati per alleviare la carenza di personale a lungo termine. \"\u00c8 un segnale chiaro\", afferma Fisel. \"Il settore ha riconosciuto che le soluzioni sostenibili funzionano solo attraverso la qualificazione e lo sviluppo delle conoscenze\". Sempre pi\u00f9 aziende stanno quindi investendo in programmi di formazione individuale, in corsi di formazione in servizio e nella promozione di talenti all'interno dei propri ranghi. \"In questo modo, non solo vogliono alleviare le attuali strozzature, ma anche rendere la loro forza lavoro adatta al futuro, soprattutto in tempi in cui la digitalizzazione da sola non pu\u00f2 risolvere tutte le sfide\".<\/p>\n

Per quanto riguarda la gestione degli immobili aziendali, la maggior parte delle aziende continua a preferire strutture centralizzate. Due terzi (66 %) organizzano i propri compiti immobiliari a livello centrale, come l'anno precedente (65 %). Con 51 %, l'assegnazione regionale dei servizi rimane il modello dominante per la gestione delle strutture. I contratti basati sugli oggetti stanno diventando meno importanti (41 %; anno precedente: 58 %), cos\u00ec come i contratti globali (attualmente 12 %).<\/p>\n

Lo studio \u00e8 stato condotto nel mese di maggio in settori quali l'industria, l'immobiliare, la finanza e le assicurazioni, il commercio, la chimica e le materie prime. Le dimensioni delle aziende vanno dalle PMI alle grandi societ\u00e0.<\/p>","protected":false},"excerpt":{"rendered":"

Secondo un sondaggio condotto da Drees & Sommer tra i gestori di immobili della regione DACH, la fiducia nella digitalizzazione \u00e8 in calo, mentre il tema della formazione dei dipendenti acquista sempre pi\u00f9 importanza.<\/p>","protected":false},"author":102,"featured_media":3983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Drees","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Laut einer Umfrage von Drees & Sommer bei Immobilienverantwortlichen im DACH-Raum geht die Zuversicht hinsichtlich Digitalisierung zur\u00fcck, w\u00e4hrend das Thema Qualifizierung der Mitarbeiter an Bedeutung 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