{"id":46309,"date":"2023-03-23T08:53:35","date_gmt":"2023-03-23T07:53:35","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=46309"},"modified":"2023-03-23T09:42:19","modified_gmt":"2023-03-23T08:42:19","slug":"mister-glattpark-beny-ruhstaller-tritt-ab","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/it\/personalia\/2023-03-23\/mister-glattpark-beny-ruhstaller-tritt-ab\/","title":{"rendered":"\"Mister Glattpark\" Beny Ruhstaller si dimette"},"content":{"rendered":"
\"\"<\/a>
Beny Ruhstaller (Immagine: IGG Glattpark)<\/figcaption><\/figure>\n

Per molto tempo ha resistito al titolo di \"Mister Glattpark\", spiega Beny Ruhstaller, ma nel frattempo lo ha accettato: \"Glattpark \u00e8 stato davvero uno dei mandati pi\u00f9 importanti della mia carriera professionale e molte persone mi hanno identificato con esso. Ecco perch\u00e9 oggi sono un po' orgoglioso di questo titolo\", dice Beny Ruhstaller, considerato uno dei pi\u00f9 importanti location manager della Svizzera.<\/p>\n

Per 21 anni Ruhstaller \u00e8 stato amministratore delegato di un'associazione di diversi proprietari di immobili per formare un'organizzazione di marketing territoriale. La storia dell'attuale IGG Glattpark inizia nei primi anni 2000. All'epoca, i tre maggiori proprietari terrieri dell'area oggi nota come Glattpark - la citt\u00e0 di Zurigo, la citt\u00e0 di Opfikon e la societ\u00e0 immobiliare Allreal - volevano commercializzare congiuntamente la nuova area di sviluppo.<\/p>\n

L'obiettivo: realizzare una visione urbanistica<\/h3>\n

Ruhstaller, all'epoca ancora amministratore delegato di Halter Immobilien, si impose con il suo concetto in una gara d'appalto: Doveva essere creato un marchio comune, di cui avrebbero beneficiato tutti i singoli progetti. La nuova organizzazione - il Glattpark Area Marketing - doveva essere un centro di informazione per i proprietari di immobili, i media e il pubblico in generale, ma anche fornire servizi di marketing ai proprietari di immobili.<\/p>\n

Ma l'obiettivo principale non era semplicemente quello di costruire uffici e appartamenti, bens\u00ec di realizzare una visione urbana, secondo quanto dichiarato da IGG Glattpark al momento della partenza di Ruhstaller.<\/p>\n

IGG Glattpark \u00e8 oggi composto da 32 proprietari<\/h3>\n

La riunione di fondazione del Glattpark Area Marketing si \u00e8 svolta nel maggio 2002. In quell'occasione, 16 dei 21 proprietari di immobili si unirono alla nuova organizzazione ed elessero Ruhstaller come amministratore delegato. Oggi l'organizzazione si chiama IGG Glattpark e conta 32 proprietari immobiliari. \"Quando \u00e8 stato fondato il marketing territoriale nel 2002, quasi nessuno avrebbe pensato che l'organizzazione sarebbe durata pi\u00f9 a lungo dell'inizio dei lavori. \u00c8 notevole che tutti abbiano compreso l'importanza di una comunicazione congiunta e di un coordinamento continuo degli interessi dei proprietari terrieri al di l\u00e0 di quel momento\", afferma Ruhstaller. Secondo l'organizzazione, in questi 21 anni i proprietari terrieri hanno investito circa quattro milioni di franchi svizzeri nella rappresentanza comune degli interessi.<\/p>\n

Sta cedendo il suo mandato \"con un occhio che piange e uno che ride\", dice Ruhstaller. Alla guida di IGG Glattpark gli succeder\u00e0 Karin Bl\u00f6meke, proprietaria di Immoberatung GmbH. (ah)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Dopo oltre 20 anni alla guida del marketing territoriale del quartiere Opfik di Glattpark, Beny Ruhstaller lascia l'incarico. Il suo successore \u00e8 gi\u00e0 stato nominato.<\/p>","protected":false},"author":3,"featured_media":46310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Beny Ruhstaller","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":65,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1912],"tags":[1277,1563],"class_list":["post-46309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalia","tag-glattpark","tag-personalia"],"acf":[],"yoast_head":"\n\u00abMister Glattpark\u00bb Beny Ruhstaller tritt ab - IMMOBILIEN Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immobilienbusiness.ch\/it\/personalia\/2023-03-23\/mister-glattpark-beny-ruhstaller-tritt-ab\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abMister Glattpark\u00bb Beny Ruhstaller tritt ab - IMMOBILIEN Business\" \/>\n<meta property=\"og:description\" content=\"Nach mehr als 20 Jahren an der Spitze des Gebietsmarketings f\u00fcr den Opfiker Stadtteil Glattpark gibt Beny Ruhstaller sein Amt ab. 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