{"id":44688,"date":"2022-11-11T07:07:32","date_gmt":"2022-11-11T06:07:32","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=44688"},"modified":"2022-11-17T09:14:13","modified_gmt":"2022-11-17T08:14:13","slug":"ikea-dringt-in-die-innenstaedte-vor","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/it\/retail\/2022-11-11\/ikea-dringt-in-die-innenstaedte-vor\/","title":{"rendered":"Ikea penetra nei centri citt\u00e0"},"content":{"rendered":"
\"\"<\/a>
La nuova sede nel centro di Zurigo (Fonte: Ikea)<\/figcaption><\/figure>\n

Ikea ha aperto a Zurigo un \"punto di progettazione e ordinazione\" di 300 mq per portare i suoi prodotti e servizi nei centri urbani. Si tratta della seconda sede del format in Svizzera, la prima \u00e8 stata inaugurata a settembre presso la stazione di Coira.<\/p>\n

Presso i \"Punti di progettazione e ordinazione\" sono disponibili alcuni modelli di arredamento selezionati e camere campione, oltre a servizi come la progettazione di cucine e armadi. I clienti possono anche effettuare ordini in loco, che vengono poi consegnati a domicilio.<\/p>\n

Il nuovo formato del negozio \u00e8 destinato a soddisfare le esigenze in continua evoluzione, afferma Jessica Anderen, CEO e CSO di Ikea Svizzera. \"Gli acquisti online sono in aumento anche per i mobili, ma allo stesso tempo l'esperienza di acquisto e soprattutto la consulenza sono pi\u00f9 richiesti che mai. Sempre pi\u00f9 persone cercano un supporto professionale nell'arredamento della casa\".<\/p>\n

Esistono ben 30 \"punti di pianificazione e ordinazione\" in tutto il mondo. Il concetto \u00e8 stato introdotto in citt\u00e0 importanti come Londra, Stoccolma, Berlino e New York. (ah)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Il gruppo svedese di arredamento vuole vendere i suoi prodotti nei centri urbani in futuro. A tal fine, l'azienda punta su un nuovo concetto di vendita al dettaglio. La seconda sede \u00e8 stata aperta a Zurigo.<\/p>","protected":false},"author":3,"featured_media":44689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ikea","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Der schwedische M\u00f6belkonzern Ikea will seine Produkte k\u00fcnftig auch in Stadtzentren vertreiben. Dazu setzt das Unternehmen auf ein neues Retail-Konzept.","_yoast_wpseo_linkdex":57,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[1590,1645,1832,1888],"class_list":["post-44688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-potenzieller-mieter","tag-retailflaechen","tag-vermietung","tag-zuerich"],"acf":[],"yoast_head":"\nIkea dringt in die Innenst\u00e4dte vor - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Der schwedische M\u00f6belkonzern Ikea will seine Produkte k\u00fcnftig auch in Stadtzentren vertreiben. 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