{"id":4134,"date":"2016-09-28T09:25:02","date_gmt":"2016-09-28T07:25:02","guid":{"rendered":"http:\/\/dev.immobilienbusiness.ch\/?p=4134"},"modified":"2016-09-28T09:25:02","modified_gmt":"2016-09-28T07:25:02","slug":"65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/it\/allgemein\/2016-09-28\/65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert\/","title":{"rendered":"65\u00b0 Discorso immobiliare: Come la digitalizzazione sta cambiando i modelli di business dell'industria immobiliare."},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-4134 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.immobilienbusiness.ch\/it\/65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert-1-immobilien-business\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-1-immobilien-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-1-immobilien-business-150x150.jpg 150w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-1-immobilien-business-250x250.jpg 250w, 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srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-2-immobilien-business-150x150.jpg 150w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-2-immobilien-business-250x250.jpg 250w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-2-immobilien-business-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.immobilienbusiness.ch\/it\/65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert-3-immobilien-business\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-3-immobilien-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-3-immobilien-business-150x150.jpg 150w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-3-immobilien-business-250x250.jpg 250w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-3-immobilien-business-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.immobilienbusiness.ch\/it\/65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert-4-immobilien-business\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-4-immobilien-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-4-immobilien-business-150x150.jpg 150w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-4-immobilien-business-250x250.jpg 250w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-4-immobilien-business-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.immobilienbusiness.ch\/it\/65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert-5-immobilien-business\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-5-immobilien-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-5-immobilien-business-150x150.jpg 150w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-5-immobilien-business-250x250.jpg 250w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-5-immobilien-business-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.immobilienbusiness.ch\/it\/65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert-6-immobilien-business\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-6-immobilien-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-6-immobilien-business-150x150.jpg 150w, 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src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-7-immobilien-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-7-immobilien-business-150x150.jpg 150w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-7-immobilien-business-250x250.jpg 250w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-7-immobilien-business-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.immobilienbusiness.ch\/it\/65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert-8-immobilien-business\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-8-immobilien-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-8-immobilien-business-150x150.jpg 150w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-8-immobilien-business-250x250.jpg 250w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-8-immobilien-business-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.immobilienbusiness.ch\/it\/65-immobiliengespraech-wie-die-digitalisierung-die-geschaeftsmodelle-der-immobilienbranche-veraendert-9-immobilien-business\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-9-immobilien-business-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-9-immobilien-business-150x150.jpg 150w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-9-immobilien-business-250x250.jpg 250w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Wie-die-Digitalisierung-die-Geschaeftsmodelle-der-Immobilienbranche-veraendert-9-immobilien-business-100x100.jpg 100w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>I \"leader digitali\" stanno decollando - le aziende che restano indietro vengono spazzate via dal mercato. Questo \u00e8 il risultato provocatorio del \"Barometro della digitalizzazione\" dell'Universit\u00e0 di Scienze Applicate e Arti di Lucerna (HSLU). Mentre in passato le aziende si concentravano fortemente sull'ottimizzazione dei processi, ora si rendono conto che si tratta di mettere fondamentalmente in discussione i modelli di business. Si aspettano il pericolo maggiore non dai concorrenti affermati o stranieri, ma dalle start-up innovative.<\/p>\n<p>I successi di Uber e AirBnB hanno ovviamente fatto riflettere i responsabili dell'industria immobiliare. Nel frattempo, molte aziende hanno lanciato iniziative strategiche per la digitalizzazione. Tuttavia, lo studio HSLU conclude che la conoscenza dei bisogni e del comportamento dei clienti \u00e8 ancora incredibilmente bassa in molti posti. Questi sono poveri prerequisiti per sopravvivere in un ambiente sempre pi\u00f9 competitivo.<\/p>\n<p>\"Si scopre che le aziende che sono innovative e all'avanguardia non solo sono state in grado di aumentare la quota di mercato e i ricavi, ma sono anche state in grado di attirare i dipendenti migliori e pi\u00f9 innovativi\", ha spiegato il Dr. Markus Schmidiger, autore dello studio e moderatore del 65\u00b0 Swiss Real Estate Talk, a cui hanno partecipato pi\u00f9 di 100 ospiti al Metropol di Zurigo il 27 settembre.<\/p>\n<p><strong>Cultura aziendale attraente<\/strong><\/p>\n<p>I dipendenti e la leadership sembrano giocare un ruolo chiave nella trasformazione in un'azienda digitale, come ha spiegato Peter Scherer, partner di Amstein+Walthert AG, una societ\u00e0 di ingegneria e consulenza. Le dinamiche dell'innovazione stanno aumentando drammaticamente. Sta diventando sempre pi\u00f9 difficile distinguere l'hype dalle innovazioni effettivamente sostenibili. Tuttavia, aspettare troppo a lungo che tutto sia chiaro e certo non \u00e8 nemmeno un'opzione.<\/p>\n<p>Amstein+Walthert si \u00e8 quindi chiesto come potrebbe essere una societ\u00e0 di ingegneria nel 2025. Da allora, nuove potenziali aree di business e tecnologie sono state deliberatamente provate e testate per il loro potenziale dai dipendenti che sono stati rilasciati per questo scopo. L'integrazione nell'organizzazione non \u00e8 quindi ordinata dall'alto verso il basso, ma si basa su iniziative imprenditoriali dei dipendenti. Le nuove possibilit\u00e0 per le quali non si pu\u00f2 trovare un campione di prodotto non vengono perseguite ulteriormente.<\/p>\n<p>\"Le persone responsabili che realizzano un'idea con forza e impegno sono essenziali\", una realizzazione a cui \u00e8 giunto anche Ivo Lenherr, comproprietario della FSP Architekten AG. La sua azienda mette regolarmente a disposizione dei dipendenti interessati nuove tecnologie e strumenti, dalle stampanti 3D ai laboratori BIM. Quello che di solito iniziava come scherzi serali e di fine settimana da parte di alcuni dipendenti pazzi si diffondeva in tutta l'azienda come un virus contagioso in un tempo molto breve, dice Lenherr. Di conseguenza, sono state effettuate importanti ottimizzazioni del processo. Allo stesso tempo, la cultura partecipativa, autoresponsabile e imprenditoriale ha reso l'azienda cos\u00ec attraente per i talenti digitali che ora pu\u00f2 scegliere tra un gran numero di candidature, mentre altre aziende sono alla disperata ricerca di lavoratori qualificati.<\/p>\n<p><strong>La digitalizzazione come mentalit\u00e0<\/strong><\/p>\n<p>Il BIM, per esempio, fa parte della vita quotidiana alla FPS Architekten AG. La pianificazione si fa sempre in 3D con un avatar digitale; le riunioni di progetto si svolgono nella sala dati con occhiali 3D. I problemi possono quindi essere discussi direttamente e le decisioni necessarie possono essere prese immediatamente. La qualit\u00e0, la velocit\u00e0 e la precisione dei processi potrebbero cos\u00ec essere massicciamente migliorate. La collaborazione con i pianificatori specializzati avviene tramite modelli di dati condivisi nella sala dati con accesso simultaneo a tutti i modelli rilevanti.<\/p>\n<p>Per Lenherr, il BIM e la digitalizzazione non sono software, ma soprattutto una mentalit\u00e0: \"Le aziende che pensano prima alla tecnologia e al software quando si tratta di digitalizzazione di solito subiscono un naufragio. Come la maggior parte delle aziende che implementano con successo la digitalizzazione, FSP Architekten AG ha iniziato con la questione del giusto modello di business. Questo ha portato ai requisiti per i dipendenti del futuro e alla definizione di processi promettenti. Solo allora \u00e8 iniziata la ricerca di tecnologie e software rilevanti, con il risultato che \u00e8 emerso un modello di business promettente e una cultura imprenditoriale, ma pi\u00f9 del 90 per cento del lavoro pu\u00f2 essere coperto con software standard consolidati.<\/p>\n<p><strong>Aumento dell'efficienza e riduzione dei costi<\/strong><\/p>\n<p>Come \u00e8 diventato chiaro nel corso della discussione, la digitalizzazione riduce le gerarchie non solo nell'area della gestione, ma anche nella cooperazione tra aziende e promuove e richiede reti: le aziende non possono pi\u00f9 avere successo da sole; devono fare rete. Anche nell'industria delle costruzioni, questo sta dando origine a reti di fornitori a pi\u00f9 livelli e a strategie di approvvigionamento modularizzate.<\/p>\n<p>La classica assegnazione di contratti al fornitore pi\u00f9 economico, orientata al commercio, ha definitivamente fatto il suo tempo; le perdite di attrito che ne derivano sono troppo grandi. Le reti consolidate che pensano e agiscono in termini di insieme sono molto pi\u00f9 efficienti, e allo stesso tempo aumentano la qualit\u00e0 e la velocit\u00e0, nonch\u00e9 la redditivit\u00e0 per tutte le parti coinvolte. Cos\u00ec, un grande cambiamento \u00e8 in corso anche in cantiere. Concetti che hanno avuto a lungo una connotazione negativa nell'industria, come la modularizzazione, la standardizzazione e la prefabbricazione, stanno nuovamente diventando pi\u00f9 attraenti e stanno guadagnando consenso. Ma anche qui, il fattore umano e la leadership sono decisivi.<\/p>\n<p>I cantieri esaminati secondo la \"filosofia snella\" mostrano che solo il cinque-dieci per cento delle attivit\u00e0 aggiungono effettivamente valore. Con la cooperazione, la collaborazione e la pianificazione appropriate, questa quota pu\u00f2 essere aumentata al 30-35% - e i guadagni di efficienza e le riduzioni dei costi che ne derivano finanziano tutti gli investimenti necessari in un tempo molto breve.<\/p>\n<p><strong>Un vero valore aggiunto nella domanda<\/strong><\/p>\n<p>Nella sola Silicon Valley, ci sono attualmente pi\u00f9 di 350 cosiddette start-up prop-tech - e nuovi prodotti e soluzioni arrivano sul mercato quasi ogni giorno. Alcuni di loro scompariranno rapidamente come hype, ma alcuni cambieranno i modelli di business in modo permanente. Si prevede che tecnologie dirompenti come la realt\u00e0 virtuale\/aumentata, l'Internet delle cose, l'intelligenza artificiale e il cloud computing abbiano un grande potenziale. Pensare in termini di piattaforme, sia per i meccanismi di mercato che per i prodotti e i servizi, con i nuovi standard risultanti o le possibilit\u00e0 di condivisione e peer-to-peer, cambier\u00e0 fondamentalmente molti modelli di business.<\/p>\n<p>Internet come \"la pi\u00f9 grande macchina copiatrice e commutatrice del mondo\" priver\u00e0 molti modelli di business della loro attuale base finanziaria. Un vero valore aggiunto sar\u00e0 richiesto per avere successo in futuro. Capire i problemi dei clienti, pensare per processi, lavorare in rete e la capacit\u00e0 di attrarre dipendenti impegnati e innovativi e mantenerli produttivi saranno essenziali, secondo la conclusione unanime dei partecipanti alla discussione. (ms)<\/p>\n<p><em>Potete trovare le presentazioni e le impressioni dell'evento qui.<\/em><\/p>\n<p><a href=\"https:\/\/immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Pr\u00e4sentation-Peter-Scherer-immobilien-business.pdf\">Presentazione Peter Scherer<\/a><\/p>\n<p><a href=\"https:\/\/immobilienbusiness.ch\/wp-content\/uploads\/2016\/12\/65.-Immobiliengespraech-Pr\u00e4sentation-Ivo-Lenherr-immobilien-business.pdf\">Presentazione Ivo Lenherr<\/a><\/p>\n<p>Potete ordinare lo studio completo di 450 pagine \"Digitalisierungsbarometer - Die Immobilienbranche im digitalen Wandel\" dell'Universit\u00e0 di Scienze Applicate e Arti di Lucerna al prezzo di CHF 90.00 su <a href=\"mailto:ifz@hslu.ch?subject=Studie%20-%20Digitalisierungsbarometer&amp;body=%3CHier%20bitte%20Ihren%20Text%20(incl.%20Name%20und%20Adresse)%20zum%20Bestellen%20eingeben.%3E\" target=\"_blank\" rel=\"noreferrer noopener\" data-cke-saved-href=\"mailto:ifz@hslu.ch?subject=Studie%20-%20Digitalisierungsbarometer&amp;body=%3CHier%20bitte%20Ihren%20Text%20(incl.%20Name%20und%20Adresse)%20zum%20Bestellen%20eingeben.%3E\">ifz@hslu.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La digitalizzazione porter\u00e0 a profondi cambiamenti nel settore immobiliare. Non lentamente, ma pi\u00f9 velocemente di quanto molti vorrebbero. Dove questi potrebbero avere effetto e come le aziende possono affrontare con successo il cambiamento \u00e8 stato discusso al 65\u00b0 Real Estate Talk al Metropol.<\/p>","protected":false},"author":1,"featured_media":4152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Digitalisierung","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Die Digitalisierung wird zu tiefgreifenden Ver\u00e4nderungen in der Immobilienbranche f\u00fchren. Nicht langsam, sondern schneller als vielen lieb sein k\u00f6nnte.","_yoast_wpseo_linkdex":79,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1],"tags":[1342,1346],"class_list":["post-4134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-immobilienevent","tag-immobiliengespraeche"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>65. Immobiliengespr\u00e4ch: Wie die Digitalisierung die Gesch\u00e4ftsmodelle der Immobilienbranche ver\u00e4ndert. - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Die Digitalisierung wird zu tiefgreifenden Ver\u00e4nderungen in der Immobilienbranche f\u00fchren. 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