{"id":13609,"date":"2018-08-08T08:31:56","date_gmt":"2018-08-08T06:31:56","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=13609"},"modified":"2018-08-08T08:31:56","modified_gmt":"2018-08-08T06:31:56","slug":"decathlon-uebernimmt-athleticum","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/it\/unternehmen\/2018-08-08\/decathlon-uebernimmt-athleticum\/","title":{"rendered":"Decathlon si impadronisce di Athleticum"},"content":{"rendered":"
\"\"
Vista dell'ingresso del negozio in Alexanderplatz a Berlino, aperto nell'estate 2015 (Immagine: Decathlon)<\/figcaption><\/figure>\n

I negozi Athleticum saranno gradualmente convertiti e riaperti con il nome Decathlon entro l'autunno 2019, annuncia Decathlon.<\/p>\n

Il grande rivenditore di articoli sportivi francese \u00e8 arrivato in Svizzera poco pi\u00f9 di un anno fa.<\/a> Il primo negozio \u00e8 stato aperto a Marin-Centre (NE) nell'agosto 2017, seguito da una sede a Meyrin (GE) nell'aprile 2018. L'apertura di altri punti vendita \u00e8 prevista entro la fine del 2018 e nel corso del 2019.<\/p>\n

Le filiali Athleticum di Collombey (VS), Conthey (VS) e Sant'Antonino (TI) sono gi\u00e0 state chiuse. Saranno ricostruiti e aperti in autunno con il nome di Decathlon. Seguiranno i negozi di Yverdon (VD), Basilea (BS) e Bussigny (VD), secondo un comunicato.<\/p>\n

\"Credo che sia possibile creare valore partendo da ci\u00f2 che gi\u00e0 esiste. La partnership con Athleticum ci offre un'eccellente opportunit\u00e0 di concretizzare questo obiettivo con l'ingresso nel mercato svizzero\", afferma Christian Ollier, CEO di Decathlon Svizzera.<\/p>\n

Jean-Bernard Rondeau, Segretario Generale di Maus Fr\u00e8res, si dice molto soddisfatto della partnership con Decathlon: \"Ci d\u00e0 lo slancio necessario per continuare ci\u00f2 che il marchio Athleticum ha costruito in Svizzera dal 1995. Essendo un marchio che si \u00e8 affermato in tutto il mondo, Decathlon avr\u00e0 una buona comprensione delle esigenze locali per svilupparsi con successo nel mercato svizzero.\"<\/p>\n

Decathlon vende pi\u00f9 di 35.000 articoli sportivi diversi in oltre 1.000 negozi in 28 paesi del mondo. Con un fatturato di oltre dieci miliardi di euro e pi\u00f9 di 75.000 dipendenti, l'azienda \u00e8 considerata uno dei maggiori produttori e distributori di articoli sportivi al mondo.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Per molto tempo si \u00e8 speculato su una fusione tra Athleticum e il suo concorrente francese Decathlon, ma ora \u00e8 stata annunciata ufficialmente. Decathlon acquisisce una quota di maggioranza del rivenditore di articoli sportivi, che appartiene a Maus Fr\u00e8res.<\/p>","protected":false},"author":3,"featured_media":8705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Athleticum","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Decathlon \u00fcbernimmt eine Mehrheitsbeteiligung an dem zu Maus Fr\u00e8res z\u00e4hlenden Sportartikelh\u00e4ndler Athleticum.","_yoast_wpseo_linkdex":81,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[988],"tags":[1643,1794,1807],"class_list":["post-13609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen","tag-retail","tag-uebernahme","tag-unternehmen"],"acf":[],"yoast_head":"\nDecathlon \u00fcbernimmt Athleticum - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Decathlon \u00fcbernimmt eine Mehrheitsbeteiligung an 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