{"id":8268,"date":"2017-07-07T09:00:11","date_gmt":"2017-07-07T07:00:11","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=8268"},"modified":"2017-07-07T09:00:11","modified_gmt":"2017-07-07T07:00:11","slug":"migros-zur-rose-test-shop-in-shop-apotheke","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2017-07-07\/migros-zur-rose-test-shop-in-shop-apotheke\/","title":{"rendered":"Migros et Zur Rose testent les pharmacies shop-in-shop"},"content":{"rendered":"
\"\"
Migros et Zur Rose ouvrent une premi\u00e8re pharmacie shop-in-shop (image symbolique, \u00a9 Banoart - depositphotos)<\/figcaption><\/figure>\n

Migros Aare a install\u00e9 \u00e0 la Marktgasse \u00e0 Berne un premier magasin avec une pharmacie shop-in-shop de Zur Rose. La pharmacie, qui ne fait qu'une cinquantaine de m\u00e8tres carr\u00e9s, correspond \u00e0 l'image de marque de l'entreprise, connue jusqu'ici surtout comme pharmacie de vente par correspondance, et se distingue du reste de la surface de vente au d\u00e9tail du march\u00e9 Migros.<\/p>\n

La petite pharmacie est g\u00e9r\u00e9e par une \u00e9quipe de pharmaciens et d'assistants en pharmacie. L'offre se compose d'un assortiment complet de produits pharmaceutiques, comprenant des m\u00e9dicaments d\u00e9livr\u00e9s avec ou sans ordonnance ainsi que des produits cosm\u00e9tiques et de sant\u00e9. En outre, des services tels que des conseils de voyage et de vaccination ainsi que la mesure de la tension art\u00e9rielle sont propos\u00e9s. La pharmacie Shop-in-Shop applique les m\u00eames conditions que la pharmacie de vente par correspondance Zur Rose.<\/p>\n

La nouvelle pharmacie de la Marktgasse \u00e0 Berne est un \u00e9tablissement pilote. \"Si ce concept prometteur est un succ\u00e8s, d'autres pharmacies shop-in-shop suivront bient\u00f4t dans d'autres magasins Migros\", annonce Migros Aar.<\/p>","protected":false},"excerpt":{"rendered":"

Le 6 juillet, Migros et Zur Rose ont lanc\u00e9 un projet pilote. C'est \u00e0 Berne qu'une pharmacie shop-in-shop a \u00e9t\u00e9 install\u00e9e pour la premi\u00e8re fois dans un magasin Migros ; d'autres suivront.<\/p>","protected":false},"author":3,"featured_media":5757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Zur Rose","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Am 6. Juli haben Migros und Zur Rose ein Pilotprojekt gestartet. 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