{"id":67844,"date":"2026-04-01T08:00:51","date_gmt":"2026-04-01T06:00:51","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=67844"},"modified":"2026-04-02T10:11:04","modified_gmt":"2026-04-02T08:11:04","slug":"seraina-invest-10-jahre-10-fragen","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/publireportage\/2026-04-01\/seraina-invest-10-jahre-10-fragen\/","title":{"rendered":"Seraina Invest : 10 ans, 10 questions"},"content":{"rendered":"
\"\"<\/a>
Ajay Sirohi et Reto Niedermann (photo : Seraina)<\/figcaption><\/figure>\n

Dans l'interview, Ajay Sirohi, cofondateur et pr\u00e9sident du conseil d'administration, et Reto Niedermann, Group CEO, parlent de la profondeur de la cr\u00e9ation de valeur, de la gouvernance et de la transparence et donnent un aper\u00e7u personnel.<\/p>\n

Que signifie cet anniversaire pour vous personnellement ?<\/h3>\n

Ajay Sirohi :<\/em> Il symbolise une id\u00e9e qui a commenc\u00e9 modestement en 2016 et qui a \u00e9t\u00e9 mise en \u0153uvre de mani\u00e8re coh\u00e9rente. C'est aussi l'expression de la gratitude envers l'\u00e9quipe, les investisseurs et les partenaires.<\/p>\n

Comment expliqueriez-vous Seraina en une phrase ?<\/h3>\n

Reto Niedermann :<\/em> Seraina est un gestionnaire int\u00e9gr\u00e9 d'investissement et de d\u00e9veloppement immobilier qui, gr\u00e2ce \u00e0 sa propre profondeur de cr\u00e9ation de valeur, cr\u00e9e des valeurs r\u00e9elles optimis\u00e9es en termes de risques et durables avec un rendement planifiable pour les investisseurs institutionnels.<\/p>\n

Quelle d\u00e9cision strat\u00e9gique a \u00e9t\u00e9 d\u00e9terminante ?<\/h3>\n

Ajay Sirohi :<\/em> La cr\u00e9ation et, plus tard, la diversification vers une strat\u00e9gie multipartenaire ont \u00e9t\u00e9 d\u00e9terminantes. L'objectif \u00e9tait de r\u00e9duire les d\u00e9pendances, de renforcer la stabilit\u00e9 et d'ouvrir de nouvelles voies de croissance.<\/p>\n

Comment se cr\u00e9e concr\u00e8tement la cr\u00e9ation de valeur dans le mod\u00e8le ?<\/h3>\n

Reto Niedermann :<\/em> La cr\u00e9ation de valeur int\u00e9gr\u00e9e renforce le contr\u00f4le des risques et augmente la transparence tout au long de la cha\u00eene. Cela a un effet stabilisateur dans les phases exigeantes.<\/p>\n

Comment la qualit\u00e9 \u00e9volue-t-elle avec l'organisation ?<\/h3>\n

Ajay Sirohi :<\/em> La croissance ne doit jamais \u00eatre plus rapide que la gouvernance. Des processus d\u00e9cisionnels clairs, un comit\u00e9 d'investissement solide et un reporting transparent sont essentiels.<\/p>\n

Quelle transparence les investisseurs attendent-ils ?<\/h3>\n

Reto Niedermann :<\/em> Des \u00e9valuations honn\u00eates, une information pr\u00e9coce en cas d'\u00e9cart, des sc\u00e9narios clairs et un acc\u00e8s direct aux d\u00e9cideurs sont d\u00e9cisifs.<\/p>\n

Que signifie concr\u00e8tement la responsabilit\u00e9 ?<\/h3>\n

Ajay Sirohi :<\/em> La responsabilit\u00e9 consiste \u00e0 fournir un rendement durable, \u00e0 communiquer de mani\u00e8re transparente et \u00e0 g\u00e9rer les risques en toute connaissance de cause. Cela implique une gestion et une orientation des collaborateurs ainsi que des espaces de vie durables et de qualit\u00e9.<\/p>\n

Qu'est-ce qui aide \u00e0 rester fiable dans les phases de march\u00e9 exigeantes ?<\/h3>\n

Reto Niedermann :<\/em> L'essentiel est de rester disciplin\u00e9 et de s'en tenir consciemment \u00e0 la strat\u00e9gie. La discipline et la patience sont r\u00e9compens\u00e9es \u00e0 long terme.<\/p>\n

Quels sont les signaux d'alarme que vous voyez en mati\u00e8re de croissance ?<\/h3>\n

Ajay Sirohi :<\/em> Les signaux d'alarme sont une croissance trop rapide sans structures stables, une d\u00e9pendance vis-\u00e0-vis de certains partenaires et un manque de discipline en mati\u00e8re de capital. Cela devient rapidement perceptible lorsque la transparence diminue et que les voies de d\u00e9cision ne sont plus claires.<\/p>\n

Quelles sont vos recommandations pour la phase de march\u00e9 actuelle ?<\/h3>\n

Reto Niedermann :<\/em> L'important est la qualit\u00e9 du portefeuille plut\u00f4t que le volume, des sc\u00e9narios d'\u00e9valuation disciplin\u00e9s, une s\u00e9lection minutieuse des partenaires et des r\u00e9serves de liquidit\u00e9s pr\u00e9vues. Les d\u00e9cisions doivent \u00eatre prises de mani\u00e8re structur\u00e9e, mais sans h\u00e9sitation.<\/p>","protected":false},"excerpt":{"rendered":"

\u00c0 l'occasion de son 10e anniversaire, Seraina Invest jette un regard r\u00e9trospectif sur une d\u00e9cennie au cours de laquelle une id\u00e9e s'est transform\u00e9e en un prestataire de premier plan dans le domaine de l'investissement immobilier institutionnel.<\/p>","protected":false},"author":102,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":0,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1931],"tags":[],"class_list":["post-67844","post","type-post","status-publish","format-standard","hentry","category-publireportage"],"acf":[],"yoast_head":"\nSeraina Invest: 10 Jahre, 10 Fragen - IMMOBILIEN Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immobilienbusiness.ch\/fr\/publireportage\/2026-04-01\/seraina-invest-10-jahre-10-fragen\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seraina Invest: 10 Jahre, 10 Fragen - 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