{"id":67571,"date":"2026-03-05T06:53:17","date_gmt":"2026-03-05T05:53:17","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=67571"},"modified":"2026-03-09T07:16:35","modified_gmt":"2026-03-09T06:16:35","slug":"zuerich-decathlon-eroeffnet-pop-up-an-der-bahnhofstrasse","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2026-03-05\/zuerich-decathlon-eroeffnet-pop-up-an-der-bahnhofstrasse\/","title":{"rendered":"Zurich : Decathlon ouvre un pop-up \u00e0 la Bahnhofstrasse"},"content":{"rendered":"<figure id=\"attachment_67573\" aria-describedby=\"caption-attachment-67573\" style=\"width: 768px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-67573\" src=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH-1024x684.png\" alt=\"\" width=\"768\" height=\"513\" srcset=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH-1024x684.png 1024w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH-300x201.png 300w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH-768x513.png 768w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH-18x12.png 18w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH-375x251.png 375w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH-524x350.png 524w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH-1000x668.png 1000w, https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Decathlon-ZH.png 1182w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><figcaption id=\"caption-attachment-67573\" class=\"wp-caption-text\">La maison Modissa avec Decathlon dans les deux \u00e9tages inf\u00e9rieurs (photo : IB)<\/figcaption><\/figure>\n<p>Le discounter fran\u00e7ais d'articles de sport Decathlon est pr\u00e9sent pour la premi\u00e8re fois \u00e0 la Bahnhofstrasse de Zurich. L'entreprise en pleine expansion europ\u00e9enne a ouvert ces jours-ci un pop-up store dans l'immeuble Modissa de la Bahnhofstrasse 74. On ne sait toutefois pas encore combien de temps Decathlon conservera cette surface commerciale. Dans un communiqu\u00e9, Decathlon indique un d\u00e9lai \u00abprobablement jusqu'\u00e0 fin juillet\u00bb. Comme l'entreprise l'a fait savoir en r\u00e9ponse \u00e0 une question d'IB, la surface exploit\u00e9e mesure 420 m\u00b2. La location de l'immeuble est confi\u00e9e depuis l'ann\u00e9e derni\u00e8re \u00e0 CBRE.<\/p>\n<p>Decathlon ne mise toutefois pas en premier lieu sur la vente au sens classique du terme. Le magasin se veut \u00abun centre de d\u00e9couverte interactif\u00bb. L'accent est mis sur les innovations techniques, le conseil personnalis\u00e9 et la possibilit\u00e9 de tester les nouveaux produits haut de gamme de Decathlon. Des \u00e9v\u00e9nements hebdomadaires sont \u00e9galement pr\u00e9vus, au cours desquels les nouveaut\u00e9s techniques seront pr\u00e9sent\u00e9es.<\/p>\n<p>\u00abLe pop-up store est pour nous une \u00e9tape strat\u00e9gique qui nous permet de tester de nouveaux formats de vente au d\u00e9tail et de faire vivre notre marque\u00bb, explique Patrice Dupasquier, responsable Expansion &amp; Immobilier Decathlon Suisse.<\/p>\n<ul>\n<li>IB avait r\u00e9cemment \u00e9voqu\u00e9 les efforts d'expansion actuels de Decathlon en Suisse. <a href=\"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2026-01-28\/decathlon-zuegelt-auf-1-500-qm-im-zuercher-letzipark\/\" target=\"_blank\" rel=\"noopener\">ici<\/a> rapporte. <em>(aw)<\/em><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de sport fran\u00e7aise met en service un espace dans un immeuble bien en vue de la rue commer\u00e7ante la plus connue de Zurich - \u00abpour tester de nouveaux formats de vente au d\u00e9tail et faire vivre la marque\u00bb.<\/p>","protected":false},"author":102,"featured_media":67573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Decathlon","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Der franz\u00f6sische Sport-Filialist nimmt eine Fl\u00e4che in einer prominenten Liegenschaft an Z\u00fcrichs bekanntester Einkaufsstrasse in Betrieb \u2013 \u00abum neue Retail-Formate zu testen und die Marke erlebbar zu machen\u00bb.","_yoast_wpseo_linkdex":27,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[],"class_list":["post-67571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Z\u00fcrich: Decathlon er\u00f6ffnet Pop-Up an der Bahnhofstrasse 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