{"id":64881,"date":"2025-08-08T07:57:31","date_gmt":"2025-08-08T05:57:31","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=64881"},"modified":"2025-08-14T09:30:00","modified_gmt":"2025-08-14T07:30:00","slug":"claires-schmuck-kette-vor-dem-aus","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2025-08-08\/claires-schmuck-kette-vor-dem-aus\/","title":{"rendered":"Claire's : une cha\u00eene de bijoux sur le point de dispara\u00eetre"},"content":{"rendered":"
\"\"<\/a>
Un magasin de la cha\u00eene Claire's (Image : bargainmoose, CC BY 2.0 , via Wikimedia Commons)<\/figcaption><\/figure>\n

La soci\u00e9t\u00e9 m\u00e8re du d\u00e9taillant international de bijoux Claire's a d\u00e9pos\u00e9 une demande de protection contre les cr\u00e9anciers aux Etats-Unis. L'entreprise exploite plus de 2000 magasins dans le monde, dont 15 actuellement en Suisse. Alors que les m\u00e9dias am\u00e9ricains font \u00e9tat de premi\u00e8res fermetures, l'entreprise affirme vouloir continuer \u00e0 exploiter les magasins dans un premier temps et chercher des \"partenaires strat\u00e9giques\".<\/p>\n

Le public cible de cette cha\u00eene de magasins, qui propose \u00e9galement des piercings simples, est surtout constitu\u00e9 d'adolescents. Les sites sont souvent situ\u00e9s \u00e0 des endroits tr\u00e8s fr\u00e9quent\u00e9s, il y a \u00e9galement une succursale \u00e0 la Bahnhofstrasse de Zurich et \u00e0 la gare centrale. Selon l'entreprise, ce sont surtout la concurrence en ligne, les changements de comportement des consommateurs et la situation macro\u00e9conomique qui lui donnent du fil \u00e0 retordre.<\/p>\n

Il y a sept ans, la direction de Claire's avait d\u00e9j\u00e0 d\u00fb se d\u00e9clarer en faillite. Selon les m\u00e9dias, la politique douani\u00e8re du pr\u00e9sident am\u00e9ricain Donald Trump met \u00e9galement le bijoutier en difficult\u00e9, du moins sur son march\u00e9 national.<\/p>","protected":false},"excerpt":{"rendered":"

Une proc\u00e9dure d'insolvabilit\u00e9 a \u00e9t\u00e9 lanc\u00e9e pour l'entreprise am\u00e9ricaine, qui exploite \u00e9galement des magasins en Suisse.<\/p>","protected":false},"author":102,"featured_media":64882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Retail","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"F\u00fcr das US-Unternehmen, das auch Gesch\u00e4fte in der Schweiz betreibt, hat ein Insolvenzverfahren begonnen.","_yoast_wpseo_linkdex":50,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[4282,1643,2037],"class_list":["post-64881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-claires","tag-retail","tag-trend"],"acf":[],"yoast_head":"\nClaire\u2019s: Schmuck-Kette vor dem Aus - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"F\u00fcr das US-Unternehmen, das auch 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