{"id":64849,"date":"2025-08-06T08:36:07","date_gmt":"2025-08-06T06:36:07","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=64849"},"modified":"2025-08-07T07:50:52","modified_gmt":"2025-08-07T05:50:52","slug":"digitalisierung-ernuechterung-bei-real-estate-managern","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/allgemein\/2025-08-06\/digitalisierung-ernuechterung-bei-real-estate-managern\/","title":{"rendered":"Num\u00e9risation : d\u00e9senchantement des Real Estate Managers"},"content":{"rendered":"
\"\"<\/a>
Num\u00e9risation : l'euphorie retombe (graphique : Pixabay)<\/figcaption><\/figure>\n

Le prestataire de services immobiliers allemand Drees & Sommer a interrog\u00e9 300 responsables immobiliers dans des d\u00e9partements de Corporate Real Estate Management (CREM) dans la zone DACH pour une \"\u00e9tude de tendance Real Estate Management\" et a constat\u00e9 que le th\u00e8me de la num\u00e9risation perd de sa force de rayonnement. \"La num\u00e9risation, longtemps c\u00e9l\u00e9br\u00e9e comme la cl\u00e9 de l'efficacit\u00e9, provoque entre-temps plut\u00f4t un d\u00e9senchantement\", \u00e9crit Drees & Sommer. Certes, 82 % des personnes interrog\u00e9es continuent de voir un potentiel dans les solutions num\u00e9riques - en particulier dans les d\u00e9roulements plus efficaces (82 %) et les processus optimis\u00e9s (71 %). Mais la confiance diminue par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente. Seuls 14 % pensent encore que la num\u00e9risation permettra de d\u00e9velopper de nouveaux mod\u00e8les commerciaux (contre 23 % l'ann\u00e9e pr\u00e9c\u00e9dente).<\/p>\n

\"De nombreux concepts num\u00e9riques \u00e9chouent actuellement au niveau de la preuve de concept\", explique Bernd Fisel, l'un des auteurs de l'\u00e9tude. Il manque souvent une mise en \u0153uvre concr\u00e8te et une planification de projet rigoureuse. Il en r\u00e9sulte une moindre confiance dans les succ\u00e8s \u00e0 court terme de la num\u00e9risation et une plus grande attention port\u00e9e \u00e0 la qualit\u00e9. Cette \u00e9volution se refl\u00e8te \u00e9galement dans l'\u00e9valuation de la qualit\u00e9 des services : environ deux tiers des personnes interrog\u00e9es voient actuellement un grand potentiel d'am\u00e9lioration dans ce domaine - 15 points de pourcentage de plus que l'ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n

Focalisation sur la qualification plut\u00f4t que sur la num\u00e9risation<\/h3>\n

Si l'an dernier, la num\u00e9risation \u00e9tait encore la strat\u00e9gie la plus souvent cit\u00e9e pour lutter contre la p\u00e9nurie de main-d'\u0153uvre qualifi\u00e9e, en 2025, c'est un autre levier qui est en ligne de mire : 75 pour cent des entreprises misent d\u00e9sormais sur une formation initiale et continue cibl\u00e9e pour att\u00e9nuer \u00e0 long terme les p\u00e9nuries de personnel. \"C'est un signal clair\", d\u00e9clare Fisel. \"Le secteur a compris que les solutions durables ne fonctionnent que par la qualification et le d\u00e9veloppement des connaissances\". De plus en plus d'entreprises investissent donc dans des programmes de formation individuels, des formations continues en cours d'emploi et la promotion de talents issus de leurs propres rangs. \"Ainsi, elles ne veulent pas seulement att\u00e9nuer les goulots d'\u00e9tranglement actuels, mais aussi pr\u00e9parer leur personnel \u00e0 l'avenir - surtout \u00e0 une \u00e9poque o\u00f9 la num\u00e9risation pure ne peut pas r\u00e9soudre tous les d\u00e9fis\".<\/p>\n

En mati\u00e8re de Corporate Real Estate Management, la majorit\u00e9 des entreprises continuent de privil\u00e9gier les structures centralis\u00e9es. Deux tiers (66 %) organisent leurs t\u00e2ches immobili\u00e8res de mani\u00e8re centralis\u00e9e, comme l'ann\u00e9e pr\u00e9c\u00e9dente (65 %). Pour le Facility Management, l'attribution r\u00e9gionale des prestations reste le mod\u00e8le dominant avec 51 %. L'attribution par objet perd de l'importance (41 % ; ann\u00e9e pr\u00e9c\u00e9dente : 58 %), tout comme l'attribution globale (actuellement 12 %).<\/p>\n

L'\u00e9tude a \u00e9t\u00e9 men\u00e9e en mai dans des secteurs tels que l'industrie, l'immobilier, la finance et l'assurance, le commerce et les secteurs de la chimie et des mati\u00e8res premi\u00e8res. La taille des entreprises va de la moyenne \u00e0 la grande entreprise.<\/p>","protected":false},"excerpt":{"rendered":"

Selon une enqu\u00eate men\u00e9e par Drees & Sommer aupr\u00e8s des responsables immobiliers de la r\u00e9gion DACH, la confiance en la num\u00e9risation diminue, tandis que le th\u00e8me de la qualification des collaborateurs gagne en importance.<\/p>","protected":false},"author":102,"featured_media":3983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Drees","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Laut einer Umfrage von Drees & Sommer bei Immobilienverantwortlichen im DACH-Raum geht die Zuversicht hinsichtlich Digitalisierung zur\u00fcck, w\u00e4hrend das Thema Qualifizierung der Mitarbeiter an Bedeutung gewinnt.","_yoast_wpseo_linkdex":74,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1],"tags":[2237,1170,1174,2037,4281],"class_list":["post-64849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","tag-corporate-real-estate","tag-digitalisierung","tag-drees-sommer","tag-trend","tag-umfrage"],"acf":[],"yoast_head":"\nDigitalisierung: Ern\u00fcchterung bei Real Estate Managern - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Laut einer Umfrage von Drees & Sommer bei Immobilienverantwortlichen im DACH-Raum geht die Zuversicht hinsichtlich Digitalisierung zur\u00fcck, w\u00e4hrend das Thema Qualifizierung der Mitarbeiter an Bedeutung gewinnt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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