{"id":64736,"date":"2025-07-24T07:55:04","date_gmt":"2025-07-24T05:55:04","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=64736"},"modified":"2025-07-24T11:33:52","modified_gmt":"2025-07-24T09:33:52","slug":"retail-harziges-erstes-halbjahr-fuer-stationaeren-handel","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2025-07-24\/retail-harziges-erstes-halbjahr-fuer-stationaeren-handel\/","title":{"rendered":"Le commerce de d\u00e9tail : Premier semestre en demi-teinte pour le commerce stationnaire"},"content":{"rendered":"
\"\"<\/a>
Le commerce alimentaire a actuellement un effet plut\u00f4t stabilisateur (Image : \u00a9 Depositphotos)<\/figcaption><\/figure>\n

Le secteur suisse du commerce de d\u00e9tail a enregistr\u00e9 une baisse de son chiffre d'affaires de 1,9% au premier semestre 2025. Avec une baisse de 2,2%, le commerce stationnaire pr\u00e9sente un bilan particuli\u00e8rement n\u00e9gatif. Ces chiffres ont \u00e9t\u00e9 calcul\u00e9s par la Swiss Retail Federation sur la base des transactions par carte de d\u00e9bit et de cr\u00e9dit. Selon la f\u00e9d\u00e9ration, le tourisme d'achat reprend de plus belle. Mais ce sont surtout les incertitudes politiques et \u00e9conomiques, dues notamment \u00e0 des conflits arm\u00e9s et \u00e0 des conflits commerciaux g\u00e9opolitiques, qui ont eu un impact n\u00e9gatif sur le moral des consommateurs et donc sur la demande int\u00e9rieure.<\/p>\n

Pour le commerce stationnaire, c'est surtout le premier trimestre (-3.4%) qui a \u00e9t\u00e9 insatisfaisant. Les segments \"loisirs \/ hobby \/ jouets\", \"v\u00eatements et chaussures\" et \"montres et bijoux\" ont \u00e9t\u00e9 les plus inquiets, tandis que le commerce alimentaire a de nouveau jou\u00e9 un r\u00f4le stabilisateur avec une l\u00e9g\u00e8re hausse de +1,4%. En revanche, le commerce en ligne suisse a pu clore l'ann\u00e9e sur une note l\u00e9g\u00e8rement positive, avec une croissance attendue de +0,8%. \"La situation se consolide ainsi, apr\u00e8s que le commerce en ligne suisse ait \u00e9t\u00e9 fortement mis sous pression en 2024 en raison du d\u00e9veloppement fulgurant des places de march\u00e9 en ligne chinoises comme Temu\", explique l'association Retail. En ce qui concerne le tourisme d'achat, la Swiss Retail Federation voit une \"nouvelle dynamique\" et s'attend \u00e0 une augmentation de 6% par rapport au m\u00eame trimestre de l'ann\u00e9e pr\u00e9c\u00e9dente. (aw)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Sur la base des donn\u00e9es des cartes de cr\u00e9dit, la Swiss Retail Federation estime le recul du commerce stationnaire \u00e0 2,2%.<\/p>","protected":false},"author":102,"featured_media":64737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Retail","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Die Swiss Retail Federation sch\u00e4tzt aufgrund von Kreditkartendaten den R\u00fcckgang im station\u00e4ren Handel auf 2,2%.","_yoast_wpseo_linkdex":69,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[1643,4273],"class_list":["post-64736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-retail","tag-swiss-retail-federation"],"acf":[],"yoast_head":"\nRetail: Harziges erstes Halbjahr f\u00fcr station\u00e4ren Handel - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Die Swiss Retail 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