{"id":64601,"date":"2025-07-17T07:00:21","date_gmt":"2025-07-17T05:00:21","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=64601"},"modified":"2025-07-17T11:26:37","modified_gmt":"2025-07-17T09:26:37","slug":"architektur-galledia-gruppe-uebernimmt-den-marketing-award","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/unternehmen\/2025-07-17\/architektur-galledia-gruppe-uebernimmt-den-marketing-award\/","title":{"rendered":"Architecture : Galledia reprend le Marketing Award"},"content":{"rendered":"
\"\"<\/a>
Le prix Marketing + Architecture est d\u00e9sormais organis\u00e9 par le groupe Galledia<\/figcaption><\/figure>\n

Le groupe Galledia, la maison d'\u00e9dition du magazine sp\u00e9cialis\u00e9 \"Immobilien-Business\", reprend le c\u00e9l\u00e8bre Marketing+Architektur Award de Baukoma-Marketimpact AG. Le prix a \u00e9t\u00e9 organis\u00e9 avec succ\u00e8s \u00e0 huit reprises jusqu'\u00e0 pr\u00e9sent et passe d\u00e9sormais au groupe Galledia dans le cadre d'une solution de succession durable. \"Cette reprise permet d'assurer le d\u00e9veloppement continu de cet \u00e9v\u00e9nement de la branche\", communique Galledia.<\/p>\n

Synergies entre les m\u00e9dias sp\u00e9cialis\u00e9s et les comp\u00e9tences en mati\u00e8re d'\u00e9v\u00e9nements<\/h3>\n

\"Avec ses magazines sp\u00e9cialis\u00e9s bien \u00e9tablis 'Architektur+Technik' et 'm&k -Das Dach-Magazin' pour le march\u00e9 et la communication, le groupe Galledia apporte un solide ancrage de contenu dans les domaines de l'architecture et du marketing\", explique Daniel Ettlinger, CEO du groupe Galledia. \"Gr\u00e2ce \u00e0 la combinaison de nos m\u00e9dias sp\u00e9cialis\u00e9s et de la comp\u00e9tence \u00e9v\u00e9nementielle de Galledia Event AG, il en r\u00e9sulte des synergies id\u00e9ales - notamment dans l'interaction entre les contenus sp\u00e9cialis\u00e9s, la port\u00e9e m\u00e9diatique et l'organisation d'\u00e9v\u00e9nements\".<\/p>\n

Le prix r\u00e9compense les projets de construction dans lesquels l'architecture est d\u00e9lib\u00e9r\u00e9ment utilis\u00e9e comme moyen de communication, par exemple pour faire vivre dans l'espace les valeurs, l'identit\u00e9 ou la force d'innovation d'une entreprise. Un si\u00e8ge social peut ainsi devenir l'ambassadeur d'une marque, un concept de magasin mettre en sc\u00e8ne de mani\u00e8re cibl\u00e9e l'exp\u00e9rience du client ou un b\u00e2timent public rendre visible l'engagement social d'une institution. Seront r\u00e9compens\u00e9s les entreprises, institutions, architectes et ma\u00eetres d'ouvrage qui, gr\u00e2ce \u00e0 des concepts innovants, allient qualit\u00e9 de conception et vision entrepreneuriale.<\/p>\n

L'\u00e9v\u00e9nement offre \u00e9galement une plateforme de r\u00e9seautage de qualit\u00e9 pour les d\u00e9cideurs de l'architecture, du marketing et de l'\u00e9conomie. La prochaine \u00e9dition du Marketing+Architektur Award aura lieu le 24 septembre 2026 au JED Events \u00e0 Schlieren. Le processus d'appel d'offres d\u00e9butera \u00e0 l'automne 2025 et s'adresse aux cr\u00e9ateurs d'architecture et aux ma\u00eetres d'ouvrage, aux entreprises et aux institutions. Sont recherch\u00e9s des b\u00e2timents qui allient qualit\u00e9 architecturale et effet communicatif. De plus amples informations sur la soumission des projets ainsi que sur le programme seront publi\u00e9es dans les semaines \u00e0 venir.<\/p>\n

    \n
  • www.marketingarchitektur.ch<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

    Le prestigieux \"Award f\u00fcr Architektur + Marketing\" a trouv\u00e9 un nouveau foyer au sein du groupe d'\u00e9dition de \"Immobilien Business\".<\/p>","protected":false},"author":102,"featured_media":64602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Award","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Der angesehene \u00abAward f\u00fcr Architektur + Marketing\u00bb hat bei der Verlagsgruppe von \u00abImmobilien Business\u00bb eine neue Heimat gefunden","_yoast_wpseo_linkdex":80,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[988],"tags":[1039,4265,4266],"class_list":["post-64601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen","tag-architektur","tag-award","tag-galledia"],"acf":[],"yoast_head":"\nArchitektur: Galledia \u00fcbernimmt den Marketing-Award - IMMOBILIEN Business<\/title>\n<meta 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