{"id":6374,"date":"2017-02-21T07:37:31","date_gmt":"2017-02-21T06:37:31","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=6374"},"modified":"2017-02-21T07:37:31","modified_gmt":"2017-02-21T06:37:31","slug":"best-western-starkes-umsatzwachstum-und-expansionsplaene","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/unternehmen\/2017-02-21\/best-western-starkes-umsatzwachstum-und-expansionsplaene\/","title":{"rendered":"Best Western Suisse : Forte croissance des ventes et plans d'expansion"},"content":{"rendered":"
\n
L'h\u00f4tel Best Western Plus Alpen Resort \u00e0 Zermatt (Photo : Best Western Hotels Central Europe GmbH)<\/figcaption><\/figure>\n<\/div>\n
<\/div>\n

Best Western Hotels Central Europe GmbH a termin\u00e9 l'exercice 2016 avec une croissance stable de son chiffre d'affaires dans tous les pays desservis par les si\u00e8ges d'Eschborn et de Berne. En Suisse, le chiffre d'affaires a augment\u00e9 l'ann\u00e9e derni\u00e8re de pr\u00e8s de 30 pour cent par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente pour atteindre 13,65 millions de CHF. Le groupe annonce que l'accent est d\u00e9sormais mis sur la poursuite du d\u00e9veloppement du portefeuille d'h\u00f4tels en Suisse.<\/p>\n

Au total, depuis le d\u00e9but de l'ann\u00e9e 2017, la marque Best Western compte plus de 230 h\u00f4tels dans les dix pays suivants : Allemagne, Croatie, Liechtenstein, Luxembourg, Autriche, Slovaquie, Slov\u00e9nie, Suisse, R\u00e9publique tch\u00e8que et Hongrie. Ils sont g\u00e9r\u00e9s sous le toit commun de l'entreprise Best Western Hotels Central Europe GmbH, dont le si\u00e8ge est \u00e0 Eschborn et les bureaux r\u00e9gionaux \u00e0 Berne et Vienne. En Suisse, la marque compte actuellement 17 h\u00f4tels avec 1.156 chambres \u00e0 Zurich (2), Berne, Zermatt (2), Chavannes-de-Bogis, Bienne, Lausanne, Ittigen, Gen\u00e8ve, Schaffhouse, Lugano, Lucerne\/Horw, Bulle, Winterthur, Rorschacherberg et Neuch\u00e2tel.<\/p>\n

Le portefeuille devrait doubler<\/h2>\n

Le portefeuille doit maintenant s'\u00e9largir. \"A cet \u00e9gard, nous sommes en tr\u00e8s bonne voie en Suisse. Nous menons des discussions intensives sur de nombreux sites, tant dans les villes que dans les r\u00e9gions touristiques, avec des h\u00f4tels qui souhaitent rejoindre la marque\", explique Marcus Smola, directeur de Best Western Hotels Central Europe GmbH.<\/p>\n

L'objectif est de doubler le portefeuille d'h\u00f4tels en Suisse dans les ann\u00e9es \u00e0 venir et de r\u00e9aliser de nouvelles augmentations de chiffre d'affaires pour les h\u00f4tels appartenant au groupe. \"Nous voyons de grandes possibilit\u00e9s d'expansion, en particulier en Suisse. Compte tenu de la concentration croissante du march\u00e9 dans ce pays \u00e9galement, il s'agit de mettre \u00e0 la disposition des h\u00f4teliers suisses individuels des instruments professionnels et de leur offrir des prestations de service afin qu'ils puissent faire face avec succ\u00e8s \u00e0 la concurrence future\", poursuit M. Smola.<\/p>\n

Par l'interm\u00e9diaire de la soci\u00e9t\u00e9 m\u00e8re de Best Western, DEHAG Hotel Service AG, tous les h\u00f4teliers suisses sont en m\u00eame temps propri\u00e9taires de la marque. \"Outre les avantages \u00e9conomiques, c'est un crit\u00e8re important pour l'affiliation \u00e0 la marque, en particulier pour les h\u00f4teliers priv\u00e9s suisses qui g\u00e8rent souvent leur \u00e9tablissement comme une entreprise familiale depuis des g\u00e9n\u00e9rations\", explique Smola.<\/p>","protected":false},"excerpt":{"rendered":"

Le groupe h\u00f4telier Best Western a augment\u00e9 son chiffre d'affaires de 30 pour cent en Suisse au cours de l'exercice 2016. Dans les ann\u00e9es \u00e0 venir, le portefeuille h\u00f4telier devrait doubler dans le pays pour atteindre 34 \u00e9tablissements.<\/p>","protected":false},"author":3,"featured_media":6377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Best Western","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Best Western hat 2016 den Umsatz in der Schweiz um 30 Prozent gesteigert. In den kommenden Jahren soll das Hotelportfolio auf 34 H\u00e4user verdoppelt werden.","_yoast_wpseo_linkdex":84,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[988],"tags":[1212,1317,1807],"class_list":["post-6374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen","tag-expansion","tag-hotels","tag-unternehmen"],"acf":[],"yoast_head":"\nBest Western Schweiz: Starkes Umsatzwachstum und Expansionspl\u00e4ne - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Best Western hat 2016 den Umsatz in der Schweiz um 30 Prozent gesteigert. 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