{"id":62794,"date":"2025-03-13T10:33:56","date_gmt":"2025-03-13T09:33:56","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=62794"},"modified":"2025-03-13T12:36:33","modified_gmt":"2025-03-13T11:36:33","slug":"wincasa-mit-neuen-zustaendigkeiten-im-bereich-centermanagement","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/unternehmen\/2025-03-13\/wincasa-mit-neuen-zustaendigkeiten-im-bereich-centermanagement\/","title":{"rendered":"Wincasa avec de nouvelles responsabilit\u00e9s dans le domaine CMSM"},"content":{"rendered":"
\"\"<\/a>
Alexa M\u00fcller et Corina Salomon (photo : \u00a9 Wincasa)<\/figcaption><\/figure>\n

Wincasa r\u00e9organise l'\u00e9quipe 'Strategy & Services' au sein de la division Center & Mixed-Used Site Management (CMSM). Celle-ci sera scind\u00e9e au 1er avril. \"Cette restructuration permettra de renforcer les comp\u00e9tences de mani\u00e8re cibl\u00e9e et de d\u00e9velopper les prestations de services pour les clientes et les clients\", communique Wincasa. Corina Salomon et Alexa M\u00fcller prendront la direction des deux nouvelles unit\u00e9s. Elles rapporteront directement \u00e0 Thomas Hinderling, responsable CMSM et membre de la direction.<\/p>\n

Unit\u00e9 propre \"Coaching d'implantation & communaut\u00e9s\".<\/h3>\n

Salomon a rejoint Wincasa en 2019 et prend la direction du secteur \"Coaching de lotissements & communaut\u00e9s\". Elle est entr\u00e9e dans la gestion des centres en tant que gestionnaire de contenu, en se concentrant sur les m\u00e9dias sociaux et les canaux de communication num\u00e9riques, et est devenue une sp\u00e9cialiste de la gestion des communaut\u00e9s de biens immobiliers. \"Dans ce r\u00f4le, elle relie les gens, anime les surfaces et favorise l'animation des sites \u00e0 usage mixte\", \u00e9crit Wincasa dans un communiqu\u00e9. Depuis 2025, elle est en outre responsable du projet pionnier de \"coaching de lotissements\", qui consiste \u00e0 servir d'interm\u00e9diaire entre propri\u00e9taires et locataires et \u00e0 d\u00e9velopper des \"offres favorisant la communaut\u00e9\". Dans son nouveau r\u00f4le, elle dirigera une \u00e9quipe de huit personnes. Sous sa direction, le domaine sera \u00e9largi au \"Real Estate Community Management\", qui vise \u00e0 animer les sites et les quartiers \u00e0 usage mixte, ainsi qu'au \"Promotion Management\", qui a notamment pour objectif l'utilisation d'une plateforme centralis\u00e9e pour la commercialisation de surfaces locatives temporaires - par exemple pour les food trucks et les pop-up.<\/p>\n

Alexa M\u00fcller est notamment responsable du marketing et de la location.<\/h3>\n

M\u00fcller travaille pour Wincasa depuis 2022 et prend la direction du secteur Commercialisation & Projets. Elle a d\u00e9but\u00e9 en tant que Real-Estate-Site-Manager et a travaill\u00e9 auparavant pour le d\u00e9partement d'expansion de Migros ainsi que pour H&B Real Estate. Elle dispose d'une formation en facility management et d'un master en Real Estate. Elle dirigera \u00e0 l'avenir trois \u00e9quipes sp\u00e9cialis\u00e9es comptant au total 10 collaborateurs.<\/p>\n

M\u00fcller s'occupe entre autres du domaine \"Marketing & Branding\", qui comprend par exemple le d\u00e9veloppement et la mise en \u0153uvre de strat\u00e9gies de marque, de campagnes et de \"signal\u00e9tique\" pour les centres et les sites, ainsi que la collaboration avec une agence de branding interne. En outre, son domaine de responsabilit\u00e9 comprend la location de surfaces commerciales et de vente au d\u00e9tail, les concepts pop-up et les locations interm\u00e9diaires ainsi que la direction strat\u00e9gique de projets de revitalisation, de changements d'affectation et d'analyses li\u00e9es \u00e0 l'immobilier.<\/p>\n

\"Avec la structure adapt\u00e9e dans le domaine CMSM, Wincasa cr\u00e9e une orientation adapt\u00e9e aux besoins des multiples exigences des propri\u00e9taires, des locataires et des autres parties prenantes\", \u00e9crit l'entreprise.<\/p>","protected":false},"excerpt":{"rendered":"

La division Center & Mixed-Used Site Management compte deux nouvelles responsables pour l'\u00e9quipe \"Strategy & Services\". Le th\u00e8me du \"coaching d'implantation\" et du \"community management\" re\u00e7oit sa propre unit\u00e9.<\/p>","protected":false},"author":102,"featured_media":62795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Wincasa","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Im Gesch\u00e4ftsbereich Center & Mixed-Used Site Management gibt es zwei neue Leiterinnen f\u00fcr das Team \u00abStrategy & Services\u00bb. 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