{"id":62434,"date":"2025-02-12T06:40:03","date_gmt":"2025-02-12T05:40:03","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=62434"},"modified":"2025-02-12T10:14:03","modified_gmt":"2025-02-12T09:14:03","slug":"zuerich-modehaus-eroeffnet-in-der-bahnhofstrasse","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/regionen\/2025-02-12\/zuerich-modehaus-eroeffnet-in-der-bahnhofstrasse\/","title":{"rendered":"Zurich : une maison de mode ouvre ses portes dans la Bahnhofstrasse"},"content":{"rendered":"
\"\"<\/a>
La Bahnhofstrasse 3 est une maison charg\u00e9e d'histoire situ\u00e9e non loin du lac de Zurich (Carte : \u00a9 Openstreetmap.org)<\/figcaption><\/figure>\n

Le magasin de mode \"Bong\u00e9nie\" a ouvert ses portes \u00e0 la Bahnhofstrasse 3 \u00e0 Zurich sur une surface de 4000 m\u00b2. Il s'agit de la succession de la maison de mode Grieder, qui \u00e9tait jusqu'\u00e0 r\u00e9cemment install\u00e9e dans le Griederhaus de la Paradeplatz. Les nouvelles surfaces situ\u00e9es en haut de la Bahnhofstrasse sont combin\u00e9es avec un \u00e9tablissement de restauration de deux \u00e9tages, le restaurant \"\u00c9mile\". Selon la \"Neue Z\u00fcrcher Zeitung\", 22 millions de CHF ont \u00e9t\u00e9 investis dans le nouveau magasin.<\/p>\n

Les ant\u00e9c\u00e9dents du d\u00e9m\u00e9nagement commencent avec la vente de la Griederhaus au groupe Swatch en 2014, qui a rapport\u00e9 420 millions de CHF selon des informations ant\u00e9rieures. La famille propri\u00e9taire de la maison de couture avait alors particip\u00e9 aux ench\u00e8res, mais n'a pas \u00e9t\u00e9 retenue. La maison de couture a trouv\u00e9 son nouveau site en 2022, la surface y est sup\u00e9rieure d'environ 1 000 m\u00b2 \u00e0 celle de son si\u00e8ge habituel. Selon les m\u00e9dias, un contrat de location de 50 ans a \u00e9t\u00e9 conclu avec la fondation d'utilit\u00e9 publique Baugarten Zurich. Celle-ci a transform\u00e9 le b\u00e2timent et l'a partiellement converti de bureau en commerce de d\u00e9tail.<\/p>\n

Au cours de sa longue histoire, l'immeuble commercial datant de 1880 et transform\u00e9 dans les ann\u00e9es 1930 a \u00e9galement servi de si\u00e8ge \u00e0 la premi\u00e8re bourse suisse. La nouvelle transformation a \u00e9t\u00e9 planifi\u00e9e par les bureaux Studio M\u00e4rkli et EBP, qui se sont impos\u00e9s en 2014 lors d'un concours de projets. Le rez-de-chauss\u00e9e a \u00e9t\u00e9 abaiss\u00e9 au niveau de la Bahnhofstrasse. De nouveaux sous-sols ont \u00e9galement \u00e9t\u00e9 cr\u00e9\u00e9s. Deux \u00e9tages en attique ont \u00e9t\u00e9 ajout\u00e9s sur le toit.<\/p>\n

Bong\u00e9nie est une entreprise familiale originaire de Suisse romande qui a repris la maison de mode Grieder \u00e0 Zurich au d\u00e9but des ann\u00e9es 1970 et exploite aujourd'hui 16 sites en Suisse. (aw)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s avoir d\u00fb quitter son si\u00e8ge de la Paradeplatz, le magasin traditionnel Grieder ouvre ses portes sur 4.000 m\u00b2 en haut de la Bahnhofstrasse, o\u00f9 des bureaux ont \u00e9t\u00e9 r\u00e9affect\u00e9s.<\/p>","protected":false},"author":102,"featured_media":62435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Z\u00fcrich","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Nachdem das Traditionsgesch\u00e4ft Grieder seinen Sitz am Paradeplatz verlassen musste, er\u00f6ffnet es auf 4.000 qm am oberen Ende der Bahnhofstrasse, wo B\u00fcrofl\u00e4chen umgenutzt wurden.","_yoast_wpseo_linkdex":63,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[985],"tags":[1118,1643,1800,1832,1888],"class_list":["post-62434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regionen","tag-buero","tag-retail","tag-umnutzung","tag-vermietung","tag-zuerich"],"acf":[],"yoast_head":"\nZ\u00fcrich: Modehaus er\u00f6ffnet in der Bahnhofstrasse - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Nachdem das Traditionsgesch\u00e4ft Grieder seinen Sitz am Paradeplatz verlassen musste, er\u00f6ffnet es auf 4.000 qm am oberen Ende der Bahnhofstrasse, wo B\u00fcrofl\u00e4chen umgenutzt wurden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immobilienbusiness.ch\/fr\/regionen\/2025-02-12\/zuerich-modehaus-eroeffnet-in-der-bahnhofstrasse\/\" \/>\n<meta property=\"og:locale\" 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