{"id":57667,"date":"2024-07-01T04:45:24","date_gmt":"2024-07-01T02:45:24","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=57667"},"modified":"2024-11-11T12:57:34","modified_gmt":"2024-11-11T11:57:34","slug":"optimale-anzeigenqualitaet-fuer-maximale-wirkung","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/publireportage\/2024-07-01\/optimale-anzeigenqualitaet-fuer-maximale-wirkung\/","title":{"rendered":"Une qualit\u00e9 d'annonce optimale pour un impact maximal"},"content":{"rendered":"
\"Virtuelle<\/a>
Capture d'\u00e9cran d'une visite virtuelle d'un bien immobilier r\u00e9sidentiel avec la possibilit\u00e9 de meubler virtuellement le bien selon le style souhait\u00e9.<\/figcaption><\/figure>\n

La situation sur le march\u00e9 du logement reste tendue : Une demande \u00e9lev\u00e9e fait face \u00e0 une offre limit\u00e9e. La situation \u00e9conomique relativement solide, l'augmentation de la population et le faible taux de ch\u00f4mage se heurtent \u00e0 une activit\u00e9 de construction trop faible. Au niveau national, le taux de logements vacants est de 1,15 pour cent.<\/p>\n

Augmentation du nombre d'annonces vues sur newhome visible<\/h3>\n

L'exc\u00e9dent de la demande se fait \u00e9galement sentir dans l'activit\u00e9 commerciale du portail immobilier newhome : Ainsi, le nombre de pages vues chez newhome<\/a> ont augment\u00e9 de 69 pour cent par rapport \u00e0 l'ann\u00e9e pr\u00e9c\u00e9dente et le nombre de nouveaux abonnements de recherche a \u00e9galement augment\u00e9 d'environ 60 pour cent.1 Silvio Frei, Head Marketing & Communications chez newhome, interpr\u00e8te cette \u00e9volution de la mani\u00e8re suivante : \"La situation sur le march\u00e9 du logement peut \u00eatre facilement suivie sur newhome. Plus les logements sont recherch\u00e9s dans une r\u00e9gion, plus nous enregistrons de mouvements sur notre portail\".<\/p>\n

La qualit\u00e9 des annonces, un facteur de succ\u00e8s constant<\/h3>\n

L'attractivit\u00e9 et la qualit\u00e9 des annonces sont \u00e9galement importantes en p\u00e9riode de surabondance de la demande. Cela vaut aussi bien pour la dur\u00e9e de l'annonce que pour la p\u00e9riode de commercialisation finale. newhome propose aux annonceurs des services leur permettant de pr\u00e9senter leur bien immobilier sous son meilleur jour. Des prises de vue professionnelles \u00e0 l'int\u00e9rieur et \u00e0 l'ext\u00e9rieur, en passant par des vid\u00e9os de pi\u00e8ces \u00e0 360\u00b0, jusqu'au staging virtuel, c'est-\u00e0-dire la r\u00e9novation et le (d\u00e9)meublage virtuels de pi\u00e8ces.<\/p>\n

\"Virtuelle<\/a>
Capture d'\u00e9cran d'une visite virtuelle d'un b\u00e2timent commercial en construction brute avec le choix de d\u00e9couvrir les locaux virtuellement r\u00e9nov\u00e9s ou meubl\u00e9s.<\/figcaption><\/figure>\n

Utiliser la visualisation de mani\u00e8re pertinente et en fonction de la situation<\/h3>\n

Il est d\u00e9j\u00e0 possible de cr\u00e9er des images et des vid\u00e9os de pi\u00e8ces \u00e0 360\u00b0 \u00e0 l'aide d'un logiciel 3D et d'un staging virtuel pour les projets de construction neuve qui se trouvent encore en phase de gros \u0153uvre et dont on ne dispose que des plans d'ensemble. Ces mesures permettent de passer des annonces plus t\u00f4t et de pr\u00e9senter le bien dans son \u00e9tat final de vente ou de location.<\/p>\n

Pour les biens encore meubl\u00e9s, les visites virtuelles avec l'option de vider virtuellement le bien (ex-staging \u00e0 360\u00b0) ou de l'\u00e9quiper d'un nouveau mobilier aux go\u00fbts des personnes int\u00e9ress\u00e9es conviennent parfaitement.<\/p>\n

Exemples<\/a>
\nDemander des conseils<\/a><\/p>\n

\"Virtuelle<\/a>
Capture d'\u00e9cran d'une visite virtuelle d'un bien immobilier r\u00e9sidentiel avec le choix de le visiter virtuellement non meubl\u00e9 ou meubl\u00e9.<\/figcaption><\/figure>\n

Tout \u00e0 fait dans l'esprit du secteur immobilier<\/h3>\n

Le portail immobilier newhome, d\u00e9tenu conjointement par plus de 500 soci\u00e9t\u00e9s immobili\u00e8res (via Next Property AG), se veut un portail convivial pour la branche et s'efforce de proposer des solutions simples, transparentes et efficaces qui contribuent directement au succ\u00e8s de la commercialisation ou de la location.<\/p>\n

Selon le principe des trois piliers (plus de visibilit\u00e9 - plus d'attractivit\u00e9 - plus de port\u00e9e), il est possible d'ajouter des informations cibl\u00e9es \u00e0 l'annonce. Services suppl\u00e9mentaires<\/a>\u00a0r\u00e9server en quelques clics.<\/p>\n

Nous nous ferons un plaisir de vous conseiller directement au 044 240 11 60, par e-mail ou par t\u00e9l\u00e9phone. Formulaire de contact<\/a> ou via info@newhome.ch<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sur le march\u00e9 suisse du logement, la demande est exc\u00e9dentaire, ce qui entra\u00eene une hausse des prix et une augmentation des demandes de recherche. N\u00e9anmoins, ou justement pour cette raison, il ne faut pas n\u00e9gliger la pr\u00e9sentation de ses biens immobiliers.<\/p>","protected":false},"author":102,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Virtuelle Tour Wohnimmobilie","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Virtuelle Touren erm\u00f6glichen es, Wohnimmobilien nach gew\u00fcnschter Stilrichtung zu m\u00f6blieren. Hohe Nachfrage trifft auf knappes Angebot. Leerwohnungsziffer: 1.15%.","_yoast_wpseo_linkdex":61,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1931],"tags":[3941,1328,2249,3777,3940],"class_list":["post-57667","post","type-post","status-publish","format-standard","hentry","category-publireportage","tag-360-raum-videos","tag-immobilien","tag-newhome","tag-vermarktung","tag-virtuelle-touren"],"acf":[],"yoast_head":"\nOptimale Anzeigenqualit\u00e4t f\u00fcr maximale Wirkung - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Virtuelle Touren erm\u00f6glichen es, Wohnimmobilien nach gew\u00fcnschter Stilrichtung zu m\u00f6blieren. Hohe Nachfrage trifft auf knappes Angebot. Leerwohnungsziffer: 1.15%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immobilienbusiness.ch\/fr\/publireportage\/2024-07-01\/optimale-anzeigenqualitaet-fuer-maximale-wirkung\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimale Anzeigenqualit\u00e4t f\u00fcr maximale Wirkung - IMMOBILIEN Business\" \/>\n<meta property=\"og:description\" content=\"Virtuelle Touren erm\u00f6glichen es, Wohnimmobilien nach gew\u00fcnschter Stilrichtung zu m\u00f6blieren. Hohe Nachfrage trifft auf knappes Angebot. 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