{"id":5304,"date":"2016-12-16T10:04:36","date_gmt":"2016-12-16T09:04:36","guid":{"rendered":"https:\/\/immobilienbusiness.ch\/?p=5304"},"modified":"2016-12-16T10:04:36","modified_gmt":"2016-12-16T09:04:36","slug":"migros-steigt-ins-apothekengeschaeft-ein","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2016-12-16\/migros-steigt-ins-apothekengeschaeft-ein\/","title":{"rendered":"Migros se lance dans les pharmacies"},"content":{"rendered":"
\"\"
Migros se lance dans les pharmacies (graphique : Pixabay)<\/figcaption><\/figure>\n

A partir de l'\u00e9t\u00e9 2017, Migros int\u00e9grera \u00e0 titre d'essai une pharmacie dans son magasin de la Marktgasse \u00e0 Berne. Celle-ci sera g\u00e9r\u00e9e par la pharmacie par correspondance Zur Rose, qui est jusqu'\u00e0 pr\u00e9sent surtout active dans le commerce en ligne.<\/p>\n

Pour Migros, le concept de shop-in-shop est une nouveaut\u00e9 : pour la premi\u00e8re fois de son histoire, elle autorise une entreprise tierce \u00e0 utiliser en permanence la surface de ses magasins \u00e0 des fins commerciales. Pour Zur Rose aussi, cette coop\u00e9ration est une nouveaut\u00e9, car jusqu'\u00e0 pr\u00e9sent, l'entreprise \u00e9tait surtout active dans le commerce de gros pour m\u00e9decins et dans le commerce en ligne. Toutefois, Zur Rose poss\u00e8de depuis ses d\u00e9buts une pharmacie stationnaire \u00e0 Steckborn (TG). De plus, depuis ao\u00fbt 2016, l'entreprise est pr\u00e9sente \u00e0 la Welle 7 \u00e0 Berne.<\/a><\/p>\n

Le concept, qui int\u00e8gre la pharmacie Zur Rose, comprend un assortiment complet de m\u00e9dicaments d\u00e9livr\u00e9s sur ordonnance et en vente libre. D'autres articles de pharmacie sont \u00e9galement vendus, notamment des produits cosm\u00e9tiques. Pour l'ensemble de l'assortiment, les conditions sont les m\u00eames que dans la pharmacie par correspondance. Les prix sont donc en moyenne douze pour cent inf\u00e9rieurs aux prix habituels du march\u00e9 en Suisse.<\/p>\n

Migros lance une initiative sur la sant\u00e9<\/h2>\n

La coop\u00e9ration avec Zur Rose fait partie de l'initiative sant\u00e9 de Migros. Dans le cadre de cette initiative, Migros a d\u00e9j\u00e0 repris les entreprises Medbase et Sant\u00e9med. Les deux institutions proposent des soins ambulatoires de base, une m\u00e9decine sp\u00e9cialis\u00e9e et des prestations th\u00e9rapeutiques. Alors que Sant\u00e9med est en outre sp\u00e9cialis\u00e9e dans la chirurgie ambulatoire, les points forts de Medbase r\u00e9sident surtout dans le domaine de la m\u00e9decine sportive.<\/p>\n

Avec ses marques \"Zur Rose\" et \"DocMorris\", le groupe suisse Zur Rose est, selon ses propres indications, la plus grande pharmacie en ligne d'Europe et \u00e9galement un grossiste m\u00e9dical leader en Suisse. (ah)<\/p>","protected":false},"excerpt":{"rendered":"

Migros \u00e9largit son offre dans le domaine de la sant\u00e9 et coop\u00e8re \u00e0 cet effet avec la pharmacie par correspondance Zur Rose. Une premi\u00e8re filiale shop-in-shop ouvrira ses portes en 2017 \u00e0 Berne.<\/p>","protected":false},"author":3,"featured_media":5307,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Migros","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Migros baut ihr Angebot im Gesundheitsbereich aus und kooperiert mit der Versandapotheke Zur Rose. Eine erste Shop-in-Shop-Filiale er\u00f6ffnet 2017 in Bern.","_yoast_wpseo_linkdex":91,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[1091,1643,1696],"class_list":["post-5304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-bern","tag-retail","tag-shop-in-shop"],"acf":[],"yoast_head":"\nMigros steigt ins Apothekengesch\u00e4ft ein - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Migros baut ihr Angebot im Gesundheitsbereich aus und kooperiert mit der Versandapotheke Zur Rose. 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