{"id":46309,"date":"2023-03-23T08:53:35","date_gmt":"2023-03-23T07:53:35","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=46309"},"modified":"2023-03-23T09:42:19","modified_gmt":"2023-03-23T08:42:19","slug":"mister-glattpark-beny-ruhstaller-tritt-ab","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/personalia\/2023-03-23\/mister-glattpark-beny-ruhstaller-tritt-ab\/","title":{"rendered":"\"Mister Glattpark\" Beny Ruhstaller se retire"},"content":{"rendered":"
\"\"<\/a>
Beny Ruhstaller (photo : IGG Glattpark)<\/figcaption><\/figure>\n

Beny Ruhstaller explique qu'il a longtemps r\u00e9sist\u00e9 au titre de \"Mister Glattpark\", mais qu'il l'a d\u00e9sormais accept\u00e9 : \"Le Glattpark a effectivement \u00e9t\u00e9 l'un des mandats les plus importants de ma carri\u00e8re professionnelle et beaucoup m'ont identifi\u00e9 \u00e0 lui. C'est pourquoi je suis moi-m\u00eame un peu fier de ce titre aujourd'hui\", explique celui qui est consid\u00e9r\u00e9 comme l'un des plus importants managers de site de Suisse.<\/p>\n

Pendant 21 ans, Ruhstaller a \u00e9t\u00e9 le directeur d'un regroupement de plusieurs propri\u00e9taires fonciers en vue d'un marketing territorial global. L'histoire de l'actuelle IGG Glattpark a commenc\u00e9 au d\u00e9but des ann\u00e9es 2000. A l'\u00e9poque, les trois plus grands propri\u00e9taires fonciers de la zone aujourd'hui connue sous le nom de Glattpark - la ville de Zurich, la ville d'Opfikon et la soci\u00e9t\u00e9 immobili\u00e8re Allreal - voulaient commercialiser ensemble le nouveau quartier.<\/p>\n

L'objectif : r\u00e9aliser une vision urbanistique<\/h3>\n

Ruhstaller, alors directeur de Halter Immobilien, a remport\u00e9 un appel d'offres avec son concept : Une marque commune devait \u00eatre cr\u00e9\u00e9e, dont tous les projets individuels profiteraient \u00e0 leur tour. La nouvelle organisation - le marketing territorial Glattpark - devait \u00eatre une plaque tournante de l'information pour les propri\u00e9taires fonciers, les m\u00e9dias et le grand public, mais aussi mettre \u00e0 disposition des propri\u00e9taires fonciers des services de marketing.<\/p>\n

Mais il s'agissait avant tout de ne pas simplement construire des bureaux et des logements, mais de r\u00e9aliser une vision urbanistique, peut-on lire dans un communiqu\u00e9 de l'IGG Glattpark \u00e0 l'occasion du d\u00e9part de Ruhstaller.<\/p>\n

IGG Glattpark regroupe aujourd'hui 32 propri\u00e9taires<\/h3>\n

L'assembl\u00e9e constitutive du marketing territorial de Glattpark a eu lieu en mai 2002. A l'\u00e9poque, 16 des 21 propri\u00e9taires fonciers se sont regroup\u00e9s au sein de la nouvelle organisation et ont \u00e9lu Ruhstaller comme directeur. Aujourd'hui, l'organisation s'appelle IGG Glattpark et compte 32 propri\u00e9taires fonciers. \"Lors de la cr\u00e9ation du marketing territorial en 2002, personne ou presque n'aurait pens\u00e9 que l'organisation durerait plus longtemps que le d\u00e9but des travaux. Il est remarquable que tous aient compris l'importance de poursuivre la communication commune et la coordination des int\u00e9r\u00eats des propri\u00e9taires fonciers au-del\u00e0 de cette date\", d\u00e9clare Ruhstaller. En 21 ans, les propri\u00e9taires fonciers ont investi, selon les indications de l'organisation, environ quatre millions de CHF dans la repr\u00e9sentation commune des int\u00e9r\u00eats.<\/p>\n

Il quitte son mandat \"avec un \u0153il qui pleure et un \u0153il qui rit\", a d\u00e9clar\u00e9 Ruhstaller. Sa succession \u00e0 la t\u00eate du GIG Glattpark est assur\u00e9e par Karin Bl\u00f6meke, propri\u00e9taire d'Immoberatung GmbH. (ah)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s plus de 20 ans \u00e0 la t\u00eate du marketing territorial pour le quartier Glattpark d'Opfikon, Beny Ruhstaller quitte son poste. Son successeur est d\u00e9j\u00e0 d\u00e9sign\u00e9.<\/p>","protected":false},"author":3,"featured_media":46310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Beny Ruhstaller","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":65,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1912],"tags":[1277,1563],"class_list":["post-46309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalia","tag-glattpark","tag-personalia"],"acf":[],"yoast_head":"\n\u00abMister Glattpark\u00bb Beny Ruhstaller tritt ab - IMMOBILIEN Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immobilienbusiness.ch\/fr\/personalia\/2023-03-23\/mister-glattpark-beny-ruhstaller-tritt-ab\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abMister Glattpark\u00bb Beny Ruhstaller tritt ab - IMMOBILIEN Business\" \/>\n<meta property=\"og:description\" content=\"Nach mehr als 20 Jahren an der Spitze des Gebietsmarketings f\u00fcr den Opfiker Stadtteil Glattpark gibt Beny Ruhstaller sein Amt ab. 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