{"id":44688,"date":"2022-11-11T07:07:32","date_gmt":"2022-11-11T06:07:32","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=44688"},"modified":"2022-11-17T09:14:13","modified_gmt":"2022-11-17T08:14:13","slug":"ikea-dringt-in-die-innenstaedte-vor","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2022-11-11\/ikea-dringt-in-die-innenstaedte-vor\/","title":{"rendered":"Ikea s'implante dans les centres-villes"},"content":{"rendered":"
\"\"<\/a>
Le nouveau site du centre-ville de Zurich (source : Ikea)<\/figcaption><\/figure>\n

Ikea a ouvert un \"Plan and order point\" de 300 m2 \u00e0 Zurich afin d'amener ses produits et services \u00e9galement dans les centres-villes. Il s'agit du deuxi\u00e8me emplacement de ce format en Suisse, le premier ayant ouvert en septembre \u00e0 la gare de Coire.<\/p>\n

Les \"Plan and order points\" proposent quelques mod\u00e8les d'ameublement s\u00e9lectionn\u00e9s et des pi\u00e8ces t\u00e9moins, ainsi que des services tels que la planification de cuisines et d'armoires. Les clients peuvent en outre passer des commandes sur place, qui seront ensuite livr\u00e9es \u00e0 domicile.<\/p>\n

Avec le nouveau format de magasin, on veut r\u00e9pondre \u00e0 l'\u00e9volution des besoins, explique Jessica Anderen, CEO et CSO d'Ikea Suisse. \"Les achats en ligne augmentent certes aussi pour les meubles, mais en m\u00eame temps, l'exp\u00e9rience d'achat et surtout le conseil sont plus demand\u00e9s que jamais. De plus en plus de personnes recherchent un soutien professionnel pour l'am\u00e9nagement de leur logement\".<\/p>\n

Il existe une bonne trentaine de \"Plan and order points\" dans le monde. Le concept a \u00e9t\u00e9 introduit dans de grandes villes comme Londres, Stockholm, Berlin et New York. (ah)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Le groupe d'ameublement su\u00e9dois veut \u00e0 l'avenir \u00e9galement distribuer ses produits dans les centres urbains. Pour ce faire, l'entreprise mise sur un nouveau concept de vente au d\u00e9tail. Le deuxi\u00e8me site vient d'ouvrir \u00e0 Zurich.<\/p>","protected":false},"author":3,"featured_media":44689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ikea","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Der schwedische M\u00f6belkonzern Ikea will seine Produkte k\u00fcnftig auch in Stadtzentren vertreiben. 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