{"id":44531,"date":"2022-11-01T06:00:38","date_gmt":"2022-11-01T05:00:38","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=44531"},"modified":"2022-11-03T09:37:10","modified_gmt":"2022-11-03T08:37:10","slug":"wincasa-organisiert-center-und-mixed-use-site-management-neu","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/unternehmen\/2022-11-01\/wincasa-organisiert-center-und-mixed-use-site-management-neu\/","title":{"rendered":"Wincasa r\u00e9organise la gestion des centres et des sites \u00e0 usage mixte"},"content":{"rendered":"
\"\"<\/a>
Chez Wincasa, les centres seront d\u00e9sormais g\u00e9r\u00e9s main dans la main avec les sites \u00e0 usage mixte (photo : Wincasa)<\/figcaption><\/figure>\n

La premi\u00e8re offre combin\u00e9e CMSM a \u00e9t\u00e9 cr\u00e9\u00e9e il y a deux ans sur le site du Mittelland. Apr\u00e8s les sites de Berne et de Zuchwil, l'expansion vers l'ouest ainsi qu'au Tessin a suivi en mai dernier. \"La nouvelle forme d'organisation a \u00e9t\u00e9 couronn\u00e9e de succ\u00e8s et sera d\u00e9sormais adopt\u00e9e dans toute la Suisse\", communique Wincasa. Ce sera le cas \u00e0 partir de 2023.<\/p>\n

Gestion de 80 centres commerciaux et de 20 sites<\/h3>\n

\"Avec cette nouvelle forme d'organisation, nous combinons pour ainsi dire le meilleur de deux mondes\", explique Thomas Hinderling, chef de secteur CMSM Wincasa. \"Il s'agit \u00e0 l'avenir d'exploiter davantage les synergies, de m\u00e9nager les ressources et d'utiliser correctement le savoir-faire afin de collaborer de mani\u00e8re encore plus int\u00e9gr\u00e9e et de gagner en efficacit\u00e9\", ajoute-t-il. Au total, le d\u00e9partement CMSM g\u00e8re plus de 80 centres commerciaux et 20 sites sur 13 sites. \u00c0 partir de l'ann\u00e9e prochaine, les sites CMSM existants seront r\u00e9partis en deux r\u00e9gions principales, qui diviseront la carte en son milieu. La r\u00e9gion Sud-Ouest comprend la Suisse romande ainsi que le Tessin et est plac\u00e9e sous la direction de Philippe Schroff. La Suisse al\u00e9manique est r\u00e9unie dans la r\u00e9gion Nord Est et est dirig\u00e9e par Philipp Arnold.<\/p>\n

La gestion de la communaut\u00e9 comme t\u00e2che \u00e9galement<\/h3>\n

Un troisi\u00e8me d\u00e9partement de conception nouvelle, appel\u00e9 Strategy&Services CMSM, est bas\u00e9 \u00e0 Zurich. Stephanie Brack en est la directrice et s'occupe avec son \u00e9quipe, tous d\u00e9partements confondus, de la commercialisation, du marketing, des projets\/conseils ainsi que de la gestion centralis\u00e9e des directeurs techniques et commerciaux. Dans ce contexte, le community management est un mot-cl\u00e9 important. \"Les aires sont des constructions avec beaucoup de diversit\u00e9 et diff\u00e9rents groupes d'utilisateurs\", explique Hinderling. \"Cependant, ils ont souvent peu d'interaction\". C'est \u00e0 cela que doit rem\u00e9dier le community management. (aw)<\/i><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Le prestataire de services immobiliers Wincasa d\u00e9ploie son concept de sites combinant la gestion de centres et de sites \u00e0 usage mixte dans toute la Suisse.<\/p>","protected":false},"author":102,"featured_media":44532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Wincasa","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":56,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[988],"tags":[1349,2104,1698,1857],"class_list":["post-44531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen","tag-immobilienmanagement","tag-mixed-use","tag-shoppingcenter","tag-wincasa"],"acf":[],"yoast_head":"\nWincasa organisiert Center- und Mixed-Use-Site-Management neu - IMMOBILIEN Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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