{"id":42884,"date":"2022-06-14T07:44:01","date_gmt":"2022-06-14T05:44:01","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=42884"},"modified":"2022-06-15T08:26:35","modified_gmt":"2022-06-15T06:26:35","slug":"zkb-testet-in-winterthur-ein-neues-filialkonzept","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/unternehmen\/2022-06-14\/zkb-testet-in-winterthur-ein-neues-filialkonzept\/","title":{"rendered":"La ZKB teste un nouveau concept de succursale \u00e0 Winterthour"},"content":{"rendered":"
\"\"<\/a>
La nouvelle succursale concept \u00e0 Winterthur (source : Z\u00fcrcher Kantonalbank)<\/figcaption><\/figure>\n

Avec un nouveau concept de succursale, la Z\u00fcrcher Kantonalbank (ZKB) veut, selon un communiqu\u00e9, combiner des services de conseil avec de nouveaux domaines tels qu'une boutique curat\u00e9e, un bar pour les collations ainsi qu'un forum comme lieu de rencontre et de transmission de connaissances. Pour ce faire, le site propose cinq espaces diff\u00e9rents, reli\u00e9s entre eux par des th\u00e8mes : Le forum, le lounge, la boutique, le bar et le foyer.<\/p>\n

Dans le forum, la ZKB organise des \u00e9v\u00e9nements sur des th\u00e8mes tels que le logement, la cr\u00e9ation d'entreprise et la carri\u00e8re, mais aussi des ateliers, par exemple sur la banque en ligne et la banque mobile. Le lounge doit \u00eatre un \"espace de recherche d'id\u00e9es, de conseil et de planification individuelle de l'avenir\", selon la banque cantonale. On y trouve notamment un mur immobilier qui pr\u00e9sente une s\u00e9lection de projets de construction actuels financ\u00e9s par la banque. Dans la boutique, des produits issus des domaines de l'art de vivre, de l'art culinaire et du bureau sont propos\u00e9s \u00e0 la vente en collaboration avec le concept store zurichois \"Einzigart\". Le bar propose des boissons et des snacks, et des services bancaires d'usage quotidien sont disponibles dans le foyer. \"Nous combinons le meilleur de la banque avec des \u00e9l\u00e9ments inspirants d'autres secteurs\", explique Susanna von K\u00e4nel, responsable du projet.<\/p>\n

La filiale a valeur de mod\u00e8le pour d'autres sites, ind\u00e9pendamment de leur taille, fait savoir la ZKB. La banque cantonale veut tester le nouveau format pendant deux ans et observer comment les clientes et les clients l'acceptent. Les r\u00e9sultats seront ensuite pris en compte dans l'am\u00e9nagement d'autres succursales du r\u00e9seau. (ah)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

La banque cantonale zurichoise ZKB a ouvert \u00e0 Winterthour une succursale conceptuelle d'un nouveau genre. Ce nouveau format sera test\u00e9 pendant deux ans et aura valeur de mod\u00e8le pour les futurs sites.<\/p>","protected":false},"author":3,"featured_media":42885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"ZKB","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Die Z\u00fcrcher Kantonalbank ZKB hat in Winterthur eine neuartige Konzeptfiliale er\u00f6ffnet. Das neue Format soll zwei Jahre lang getestet werden.","_yoast_wpseo_linkdex":67,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[988],"tags":[1858,1881],"class_list":["post-42884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen","tag-winterthur","tag-zkb"],"acf":[],"yoast_head":"\nZKB testet in Winterthur ein neues Filialkonzept - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Die Z\u00fcrcher Kantonalbank ZKB hat in Winterthur eine neuartige Konzeptfiliale er\u00f6ffnet. 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