{"id":42541,"date":"2022-05-11T08:00:16","date_gmt":"2022-05-11T06:00:16","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=42541"},"modified":"2022-05-10T09:37:15","modified_gmt":"2022-05-10T07:37:15","slug":"wincasa-testet-neues-ladenkonzept-im-sihlcity","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2022-05-11\/wincasa-testet-neues-ladenkonzept-im-sihlcity\/","title":{"rendered":"Wincasa teste un nouveau concept de magasin \u00e0 Sihlcity"},"content":{"rendered":"
\"\"<\/a>
Wincasa teste un nouveau concept de showroom \u00e0 Sihlcity (image symbolique : Melpomene - depositphotos)<\/figcaption><\/figure>\n

Wincasa a con\u00e7u \"The Cube - Experience Innovation\", un showroom avec lequel le prestataire de services immobiliers veut r\u00e9pondre \u00e0 l'\u00e9volution des besoins des clients. Selon l'entreprise, il s'agit de divertir avec des offres suppl\u00e9mentaires et de faire du s\u00e9jour dans un centre commercial une exp\u00e9rience.<\/p>\n

Des produits innovants de diff\u00e9rents secteurs sont pr\u00e9sent\u00e9s sur une surface de 200 m\u00b2 dans l'Urban Entertainment Center du Sihlcity. La client\u00e8le peut essayer les produits et donner son avis, mais ne peut pas les acheter sur place. Ils doivent \u00eatre command\u00e9s en ligne aupr\u00e8s des fabricants respectifs. Du point de vue de Wincasa, il s'agit d'une situation gagnant-gagnant : les fournisseurs re\u00e7oivent un feed-back direct de la client\u00e8le et g\u00e9n\u00e8rent de l'attention dans un environnement sp\u00e9cial. Quant aux clients, ils peuvent tester de nouveaux produits passionnants.<\/p>\n

Selon le chef de projet Christian Bliggenstorfer, ce concept de magasin est pour l'instant unique en Suisse. \"Le Cube nous permet de tester de nouveaux formats, d'offrir quelque chose de nouveau aux clients et d'acqu\u00e9rir en m\u00eame temps de nouvelles connaissances sur le retail du futur\". Apr\u00e8s une phase de test, d'autres sites devraient suivre, selon Wincasa. (ah)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Avec un magasin dans lequel il n'y a rien \u00e0 acheter, Wincasa exp\u00e9rimente un nouveau concept de magasin. Le showroom a ouvert ses portes \u00e0 Sihlcity, d'autres sites devraient suivre.<\/p>","protected":false},"author":3,"featured_media":7837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"sihlcity","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Mit einem Gesch\u00e4ft, in dem es nichts zu kaufen gibt, erprobt Wincasa ein neues Storekonzept. Der Showroom hat im Sihlcity er\u00f6ffnet.","_yoast_wpseo_linkdex":53,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[1645,1857],"class_list":["post-42541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-retailflaechen","tag-wincasa"],"acf":[],"yoast_head":"\nWincasa testet neues Ladenkonzept im Sihlcity - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Mit einem Gesch\u00e4ft, in dem es nichts zu kaufen gibt, erprobt Wincasa ein neues Storekonzept. 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