{"id":40108,"date":"2022-02-23T08:45:33","date_gmt":"2022-02-23T07:45:33","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=40108"},"modified":"2022-02-24T09:37:53","modified_gmt":"2022-02-24T08:37:53","slug":"ikea-zieht-es-in-die-alpenregionen","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2022-02-23\/ikea-zieht-es-in-die-alpenregionen\/","title":{"rendered":"Ikea s'installe dans les r\u00e9gions alpines"},"content":{"rendered":"
\"\"<\/a>
Ikea pr\u00e9voit de nouvelles ouvertures (source : Ikea)<\/figcaption><\/figure>\n

Ikea ouvrira deux nouveaux sites en Suisse cette ann\u00e9e et l'ann\u00e9e prochaine : En automne, un studio de planification devrait ouvrir ses portes dans le centre commercial Steinbock \u00e0 Coire. Dans ce showroom de 565 m\u00b2, l'accent sera mis sur un service de conseil et de planification pour les cuisines, les armoires et les matelas, explique l'entreprise d'ameublement. En outre, tous les produits de l'assortiment pourront \u00eatre command\u00e9s sur place et soit livr\u00e9s \u00e0 domicile, soit retir\u00e9s dans un point de retrait.<\/p>\n

Selon les indications de l'entreprise, le studio de planification Ikea est le premier format de ce type en Suisse. Des points de service comparables existent d\u00e9j\u00e0 \u00e0 Londres, Berlin et Oslo. Axa, le propri\u00e9taire du centre commercial Steinbock, se r\u00e9jouit : \"Nous sommes fiers qu'Ikea propose ce nouveau format \u00e0 Coire, apr\u00e8s l'avoir propos\u00e9 dans d'autres villes du monde. Frederick Widl, responsable de l'immobilier chez Axa, en est convaincu : \"Il compl\u00e8te au mieux l'offre existante et le m\u00e9lange de branches dans le centre et attirera vraisemblablement un grand nombre de visiteurs\".<\/p>\n

Parall\u00e8lement, Ikea veut d\u00e9poser ce printemps encore la demande de permis de construire pour son dixi\u00e8me magasin. Il devrait \u00eatre construit dans la commune valaisanne de Riddes. Le magasin s'\u00e9tendra sur une surface de 23 000 m2 et devrait ouvrir ses portes \u00e0 l'automne 2023. Ikea a d\u00e9j\u00e0 achet\u00e9 le terrain de construction en 2019.<\/p>\n

Selon l'entreprise, ces deux nouvelles ouvertures constituent la prochaine \u00e9tape de la strat\u00e9gie d'expansion d'Ikea Suisse. L'objectif est de mieux desservir la r\u00e9gion alpine et de r\u00e9pondre \u00e0 l'\u00e9volution des besoins des clients en augmentant la part des ventes en ligne et des services. Actuellement, Ikea exploite neuf magasins d'ameublement dans toutes les r\u00e9gions du pays ainsi qu'un centre de distribution \u00e0 Itingen. Le dernier site, \u00e0 Rothenburg, a \u00e9t\u00e9 ouvert il y a dix ans. (ah)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s dix ans, Ikea veut \u00e0 nouveau ouvrir des sites en Suisse. L'accent sera mis sur de nouveaux formats et des emplacements en dehors des centres urbains.<\/p>","protected":false},"author":3,"featured_media":40109,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ikea","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Nach zehn Jahren will Ikea wieder Standorte in der Schweiz er\u00f6ffnen. Im Fokus stehen dabei neue Formate und Lagen ausserhalb der Ballungszentren.","_yoast_wpseo_linkdex":58,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[1132,1600,1643,1832,1841],"class_list":["post-40108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-chur","tag-projekt-in-planung","tag-retail","tag-vermietung","tag-wallis"],"acf":[],"yoast_head":"\nIkea zieht es in die Alpenregionen - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Nach zehn Jahren will Ikea wieder Standorte in der Schweiz er\u00f6ffnen. 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