{"id":39979,"date":"2022-02-09T08:40:50","date_gmt":"2022-02-09T07:40:50","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=39979"},"modified":"2022-02-09T08:40:50","modified_gmt":"2022-02-09T07:40:50","slug":"hotel-ascot-in-zuerich-unter-neuer-flagge","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/regionen\/2022-02-09\/hotel-ascot-in-zuerich-unter-neuer-flagge\/","title":{"rendered":"L'h\u00f4tel Ascot de Zurich sous un nouveau drapeau"},"content":{"rendered":"
\"\"<\/a>
L'h\u00f4tel Ascot \u00e0 Zurich (source : Edyn Ltd.)<\/figcaption><\/figure>\n

La cha\u00eene d'h\u00f4tels britannique Edyn Ltd, Londres, qui se concentre sur le segment des extended stay et des serviced apartments, a r\u00e9cemment fait son entr\u00e9e sur le march\u00e9 suisse avec sa marque lifestyle Locke : \u00c0 Zurich, la soci\u00e9t\u00e9 a repris l'h\u00f4tel Ascot, qui devrait rouvrir ses portes en tant qu'h\u00f4tel Extended Stay \u00e0 l'\u00e9t\u00e9 2023, une fois les travaux de r\u00e9novation pr\u00e9vus termin\u00e9s. Construit dans les ann\u00e9es 1950 dans le quartier de l'Enge, ce b\u00e2timent de six \u00e9tages (3.700 m\u00b2) devrait \u00e0 l'avenir offrir 80 chambres (studios et suites \u00e0 un lit) ainsi qu'un restaurant, un bar et un caf\u00e9.<\/p>\n

L'acquisition r\u00e9cente du march\u00e9 Locke est l'une des \"rares occasions de s'implanter sur le march\u00e9 strat\u00e9gique de Zurich\", a d\u00e9clar\u00e9 Stephen McCall, CEO d'Edyn. Le moment semble propice pour l'entr\u00e9e de Locke sur le march\u00e9, d'autant plus que le secteur de l'h\u00f4tellerie et de la restauration hybrides a r\u00e9cemment connu une croissance consid\u00e9rable en raison de l'\u00e9volution des exigences des voyageurs et des nouvelles tendances de consommation.<\/p>\n

Le prix d'achat de l'h\u00f4tel Ascot, qui a d\u00fb fermer ses portes en octobre 2020 suite \u00e0 la pand\u00e9mie, n'est pas connu. Comme l'indique Edyn, Blackstone Mortgage Trust et KSL Capital Partners ont \u00e9tendu le financement existant, une facilit\u00e9 de financement multi-actifs de 195 millions de livres sterling, afin de permettre l'acquisition. Avec cette acquisition, Edyn poursuit l'expansion europ\u00e9enne rapide de la marque Locke, qui a ouvert de nouveaux \u00e9tablissements en 2021 dans six nouvelles villes, dont Londres, Cambridge, Dublin et Munich. (M.ARR.)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Une premi\u00e8re suisse pour la marque lifestyle Locke : la cha\u00eene h\u00f4teli\u00e8re britannique Edyn a acquis l'h\u00f4tel Ascot dans le quartier zurichois d'Enge. <\/p>","protected":false},"author":3,"featured_media":39980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ascot","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Schweizer Premiere f\u00fcr die Lifestyle-Marke Locke: Die britische Hotelkette Edyn hat das Hotel Ascot im Z\u00fcrcher Stadtquartier Enge erworben.","_yoast_wpseo_linkdex":71,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[985],"tags":[1313,1355,1888],"class_list":["post-39979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regionen","tag-hotel","tag-immobilienverkauf","tag-zuerich"],"acf":[],"yoast_head":"\nHotel Ascot in Z\u00fcrich unter neuer Flagge - IMMOBILIEN Business<\/title>\n<meta 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