{"id":13609,"date":"2018-08-08T08:31:56","date_gmt":"2018-08-08T06:31:56","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=13609"},"modified":"2018-08-08T08:31:56","modified_gmt":"2018-08-08T06:31:56","slug":"decathlon-uebernimmt-athleticum","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/unternehmen\/2018-08-08\/decathlon-uebernimmt-athleticum\/","title":{"rendered":"D\u00e9cathlon rach\u00e8te Athleticum"},"content":{"rendered":"
\"\"
Vue de l'entr\u00e9e du magasin ouvert en \u00e9t\u00e9 2015 sur l'Alexanderplatz \u00e0 Berlin (photo : Decathlon)<\/figcaption><\/figure>\n

Les magasins Athleticum seront progressivement transform\u00e9s et rouvriront sous l'enseigne Decathlon d'ici l'automne 2019, annonce Decathlon.<\/p>\n

Le grand distributeur fran\u00e7ais d'articles de sport est arriv\u00e9 en Suisse il y a un peu plus d'un an.<\/a> Le premier magasin a ouvert ses portes \u00e0 Marin-Centre (NE) en ao\u00fbt 2017, suivi en avril 2018 par un site \u00e0 Meyrin (GE). D'autres points de vente devraient ouvrir d'ici fin 2018 et courant 2019.<\/p>\n

Les magasins Athleticum de Collombey (VS), Conthey (VS) et Sant' Antonino (TI) auraient d\u00e9j\u00e0 \u00e9t\u00e9 ferm\u00e9s. Ils seront transform\u00e9s et ouvriront \u00e0 l'automne sous l'enseigne Decathlon. Les magasins d'Yverdon (VD), de B\u00e2le (BS) et de Bussigny (VD) suivront dans la foul\u00e9e, peut-on lire dans un communiqu\u00e9.<\/p>\n

\"Je crois qu'il est possible de g\u00e9n\u00e9rer de la valeur ajout\u00e9e en s'appuyant sur ce qui existe d\u00e9j\u00e0. Le partenariat avec Athleticum nous offre une excellente opportunit\u00e9 de concr\u00e9tiser cela directement lors de notre entr\u00e9e sur le march\u00e9 suisse\", d\u00e9clare Christian Ollier, CEO de Decathlon Suisse.<\/p>\n

Jean-Bernard Rondeau, secr\u00e9taire g\u00e9n\u00e9ral de Maus Fr\u00e8res, se r\u00e9jouit de ce partenariat avec Decathlon : \"Il nous donne l'impulsion n\u00e9cessaire pour poursuivre ce que la marque Athleticum a construit en Suisse depuis 1995. En tant que marque qui a fait ses preuves dans le monde entier, Decathlon comprendra parfaitement les besoins locaux pour se d\u00e9velopper avec succ\u00e8s sur le march\u00e9 suisse\".<\/p>\n

Decathlon distribue dans le monde entier plus de 35.000 articles de sport diff\u00e9rents dans plus de 1.000 magasins r\u00e9partis dans 28 pays. Avec un chiffre d'affaires de plus de dix milliards d'euros et plus de 75.000 collaborateurs, l'entreprise est consid\u00e9r\u00e9e comme l'un des plus grands fabricants et distributeurs d'articles de sport au monde.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

La fusion entre Athleticum et son concurrent fran\u00e7ais Decathlon a longtemps fait l'objet de sp\u00e9culations, mais elle a d\u00e9sormais \u00e9t\u00e9 annonc\u00e9e officiellement. Decathlon prend une participation majoritaire dans le distributeur d'articles de sport appartenant \u00e0 Maus Fr\u00e8res.<\/p>","protected":false},"author":3,"featured_media":8705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Athleticum","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Decathlon \u00fcbernimmt eine Mehrheitsbeteiligung an dem zu Maus Fr\u00e8res z\u00e4hlenden Sportartikelh\u00e4ndler Athleticum.","_yoast_wpseo_linkdex":81,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[988],"tags":[1643,1794,1807],"class_list":["post-13609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen","tag-retail","tag-uebernahme","tag-unternehmen"],"acf":[],"yoast_head":"\nDecathlon \u00fcbernimmt Athleticum - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Decathlon \u00fcbernimmt eine Mehrheitsbeteiligung 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