{"id":13465,"date":"2018-07-26T08:24:57","date_gmt":"2018-07-26T06:24:57","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=13465"},"modified":"2018-07-26T08:24:57","modified_gmt":"2018-07-26T06:24:57","slug":"basel-decathlon-uebernimmt-athleticum-filiale","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/regionen\/2018-07-26\/basel-decathlon-uebernimmt-athleticum-filiale\/","title":{"rendered":"B\u00e2le : Decathlon reprend le magasin Athleticum"},"content":{"rendered":"
\"\"
Decathlon s'\u00e9tend en Suisse al\u00e9manique. Sur la photo, un magasin allemand (Decathlon)<\/figcaption><\/figure>\n

Athleticum, une filiale de Maus Fr\u00e8res Holding de Gen\u00e8ve, abandonne sa succursale du Dreispitz \u00e0 B\u00e2le le 28 juillet, rapporte la Basler Zeitung<\/em>.\u00a0<\/a>Selon le journal, Decathlon s'installera sur le site.<\/p>\n

Decathlon est pr\u00e9sent en Suisse depuis avril 2017, \u00e0 l'\u00e9poque, l'entreprise a ouvert son premier magasin dans le canton de Neuch\u00e2tel, au centre commercial Migros Marin Centre \u00e0 Marin-Epagnier, une commune situ\u00e9e sur la rive nord du lac de Neuch\u00e2tel.<\/a><\/p>\n

En janvier dernier, plusieurs m\u00e9dias avaient rapport\u00e9 que Decathlon s'engageait dans une coop\u00e9ration avec l'enseigne de sport Athleticum et qu'il souhaitait, dans un premier temps, ouvrir un point de vente dans un magasin Athleticum de Gen\u00e8ve. Dans le cadre d'un accord global, l'ensemble de la cha\u00eene Athleticum devrait progressivement \u00eatre exploit\u00e9e sous la marque Decathlon. Maus Fr\u00e8res \u00e9tait apparemment \u00e0 la recherche d'un repreneur pour Athleticum depuis un certain temps d\u00e9j\u00e0.<\/p>\n

En f\u00e9vrier de cette ann\u00e9e, Decathlon a annonc\u00e9\u00a0Projets d'un nouveau Superstore dans la r\u00e9gion l\u00e9manique<\/a> a \u00e9t\u00e9 annonc\u00e9 : Au cours du deuxi\u00e8me semestre 2019, les Fran\u00e7ais pr\u00e9voient d'ouvrir un nouveau magasin de 3 000 m\u00b2 \u00e0 Villeneuve, dans un b\u00e2timent pr\u00e9c\u00e9demment lou\u00e9 par Top Tip (groupe Coop). Pour ce faire, l'entreprise a conclu un contrat de location d'une dur\u00e9e de dix ans avec Procimmo SA.<\/p>\n

L'ouverture \u00e0 B\u00e2le serait donc le premier pas en Suisse al\u00e9manique pour le fabricant et distributeur fran\u00e7ais d'\u00e9quipements et de v\u00eatements de sport.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

La filiale du distributeur de sport Athleticum au Dreispitz \u00e0 B\u00e2le fermera ses portes fin juillet. Le concurrent fran\u00e7ais Decathlon, en pleine expansion, reprend le site.<\/p>","protected":false},"author":3,"featured_media":7066,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Decathlon","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Die Filiale des Sporth\u00e4ndlers Athleticum am Dreispitz in Basel schliesst. 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