{"id":13225,"date":"2018-07-05T09:37:24","date_gmt":"2018-07-05T07:37:24","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=13225"},"modified":"2018-07-05T09:37:24","modified_gmt":"2018-07-05T07:37:24","slug":"zuerich-orell-fuessli-plant-filiale-an-der-europaallee","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/fr\/retail\/2018-07-05\/zuerich-orell-fuessli-plant-filiale-an-der-europaallee\/","title":{"rendered":"Zurich : Orell F\u00fcssli pr\u00e9voit une filiale sur l'Europaallee"},"content":{"rendered":"
\"\"
Orell F\u00fcssli s'installe \u00e0 l'Europaallee (photo : Banoart - depositphotos)<\/figcaption><\/figure>\n

Le magasin de l'Europaallee sera la septi\u00e8me librairie d'Orell F\u00fcssli Thalia AG \u00e0 Zurich, indique l'entreprise. Le magasin s'\u00e9tendra sur environ 300 m\u00e8tres carr\u00e9s et se trouvera dans le complexe de b\u00e2timents qui jouxte l'Europaplatz et constitue le pr\u00e9lude \u00e0 l'Europaallee.<\/p>\n

Le concept de la filiale pr\u00e9voit un large assortiment de livres avec des articles compl\u00e9mentaires de qualit\u00e9 ainsi qu'un tout nouveau design de boutique ax\u00e9 sur l'exp\u00e9rience d'achat, poursuit le communiqu\u00e9. Le lien entre la vente stationnaire et les canaux en ligne et les offres num\u00e9riques d'Orell F\u00fcssli en fait \u00e9galement partie. La filiale de l'Europaallee devrait inviter \u00e0 la d\u00e9couverte, au furetage et \u00e0 la d\u00e9tente gr\u00e2ce \u00e0 de grandes baies vitr\u00e9es et \u00e0 un am\u00e9nagement int\u00e9rieur g\u00e9n\u00e9reux.<\/p>\n

La strat\u00e9gie d'Orell F\u00fcssli consiste \u00e0 ouvrir des magasins dans des lieux \u00e0 haute fr\u00e9quence tout en les reliant fortement aux offres omnicanal de l'entreprise. Derni\u00e8rement, le libraire a ouvert de nouveaux sites \u00e0 B\u00e2le, \u00e0 la Freie Strasse 17 et \u00e0 la Marktgasse \u00e0 Saint-Gall. Le site de l'Europaalllee sera la 33e librairie d'Orell F\u00fcssli Thalia.<\/p>","protected":false},"excerpt":{"rendered":"

Orell F\u00fcssli \u00e9tend son r\u00e9seau de filiales \u00e0 Zurich. A partir de l'\u00e9t\u00e9 2019, la cha\u00eene de librairies sera d\u00e9sormais repr\u00e9sent\u00e9e \u00e0 l'Europaallee, un lieu tr\u00e8s fr\u00e9quent\u00e9.<\/p>","protected":false},"author":3,"featured_media":5757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Orell F\u00fcssli","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Orell F\u00fcssli erweitert das Filialnetz in Z\u00fcrich. Ab dem Sommer 2019 wird die Buchhandelskette neu an der Hochfrequenzlage Europaallee vertreten sein.","_yoast_wpseo_linkdex":45,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[1209,1645,1888],"class_list":["post-13225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-europaallee","tag-retailflaechen","tag-zuerich"],"acf":[],"yoast_head":"\nZ\u00fcrich: Orell F\u00fcssli plant Filiale an der Europaallee - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Orell F\u00fcssli erweitert das Filialnetz in Z\u00fcrich. 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