{"id":68154,"date":"2026-04-16T07:00:25","date_gmt":"2026-04-16T05:00:25","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=68154"},"modified":"2026-04-16T09:49:42","modified_gmt":"2026-04-16T07:49:42","slug":"zuerich-hotelbetreiber-fuer-psp-liegenschaft-steht-fest","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/en\/regionen\/2026-04-16\/zuerich-hotelbetreiber-fuer-psp-liegenschaft-steht-fest\/","title":{"rendered":"Zurich: Hotel operator for PSP property confirmed"},"content":{"rendered":"
\"\"<\/a>
Using the \u00abRed\u00bb property on the L\u00f6wenbr\u00e4u site for offices is apparently no longer the most economical option (Image: PSP)<\/figcaption><\/figure>\n

A hotel from the German chain Althoff Hotels will open on the L\u00f6wenbr\u00e4u site in Zurich. The property owned by PSP Swiss Property on Limmatstrasse is set to open in 2028 with the \u00abUrban Loft\u00bb brand, according to the Cologne-based company. It will be only the third building of the young concept after Cologne and Berlin and will comprise 173 rooms. On the seventh floor, there will be a publicly accessible space with changing exhibitions and pop-up stores as well as event operations. With \u00abUrban Loft\u00bb, Althoff is focusing on a \u00abconnection with the local community\u00bb with changing partners who will occupy the space.<\/p>\n

The fact that PSP is planning a change of use for the \u00abRed\u00bb office building on the site was already known<\/a>. The site has recently been developed into a quarter with residential, office, gastronomy and cultural uses. \u00abWe look forward to breathing new life into the RED office building over the next two years - together with Althoff Hotels as a strong partner with a long-term vision,\u00bb says Reto Grunder, Chief Investment Officer of PSP. The new hotel will be an \u00abenrichment for the L\u00f6wenbr\u00e4u site and for the entire surrounding area\u00bb. Althoff Hotels is already present in Switzerland with the Ameron brand - in Lucerne, Davos and Zurich. The country is a \u00abvery important market\u00bb for Althoff. (aw)<\/em><\/p>","protected":false},"excerpt":{"rendered":"

A German hotel chain will implement a young concept with 173 rooms in an office building.<\/p>","protected":false},"author":102,"featured_media":68155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Althoff","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Eine deutsche Hotelkette wird ein junges Konzept mit 173 Zimmern in einem B\u00fcrohaus umsetzen.","_yoast_wpseo_linkdex":72,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[985],"tags":[4493,1118,1313,1608,1800,1832,1888],"class_list":["post-68154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regionen","tag-althoff-hotels","tag-buero","tag-hotel","tag-psp-swiss-property","tag-umnutzung","tag-vermietung","tag-zuerich"],"acf":[],"yoast_head":"\nZ\u00fcrich: Hotelbetreiber f\u00fcr PSP-Liegenschaft steht fest - IMMOBILIEN Business<\/title>\n<meta name=\"description\" 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