{"id":67844,"date":"2026-04-01T08:00:51","date_gmt":"2026-04-01T06:00:51","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=67844"},"modified":"2026-04-02T10:11:04","modified_gmt":"2026-04-02T08:11:04","slug":"seraina-invest-10-jahre-10-fragen","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/en\/publireportage\/2026-04-01\/seraina-invest-10-jahre-10-fragen\/","title":{"rendered":"Seraina Invest: 10 years, 10 questions"},"content":{"rendered":"
\"\"<\/a>
Ajay Sirohi and Reto Niedermann (Image: Seraina)<\/figcaption><\/figure>\n

In this interview, Ajay Sirohi, co-founder and Chairman of the Board of Directors, and Reto Niedermann, Group CEO, talk about vertical integration, governance and transparency and provide personal insights.<\/p>\n

What does the anniversary mean to you personally?<\/h3>\n

Ajay Sirohi:<\/em> It stands for an idea that started small in 2016 and was consistently implemented. At the same time, it is an expression of gratitude to the team, investors and partners.<\/p>\n

How would you explain Seraina in one sentence?<\/h3>\n

Reto Niedermann:<\/em> Seraina is an integrated real estate investment and development manager that creates risk-optimized and sustainable real assets with predictable returns for institutional investors through its own vertical integration.<\/p>\n

Which strategic decision was formative?<\/h3>\n

Ajay Sirohi:<\/em> The foundation and later the diversification towards a multi-partner strategy were formative. The aim was to reduce dependencies, strengthen stability and open up new growth paths.<\/p>\n

How is added value created in the model?<\/h3>\n

Reto Niedermann:<\/em> Integrated value creation strengthens risk control and increases transparency along the chain. This has a stabilizing effect in challenging phases.<\/p>\n

How does quality grow with the organization?<\/h3>\n

Ajay Sirohi:<\/em> Growth must never be faster than governance. Clear decision-making processes, a strong investment committee and transparent reporting are key.<\/p>\n

What transparency do investors expect?<\/h3>\n

Reto Niedermann:<\/em> Honest assessments, early information in the event of deviations, clear scenarios and direct access to decision-makers are crucial.<\/p>\n

What does responsibility mean in concrete terms?<\/h3>\n

Ajay Sirohi:<\/em> Responsibility means delivering sustainable returns, communicating transparently and consciously managing risks. This includes leadership and guidance for employees as well as sustainable, high-quality living spaces.<\/p>\n

What helps to remain reliable in challenging market phases?<\/h3>\n

Reto Niedermann:<\/em> The key is to remain disciplined and consciously stick to the strategy. Discipline and patience will be rewarded in the long term.<\/p>\n

What warning signs do you see for growth?<\/h3>\n

Ajay Sirohi:<\/em> Warning signs are excessively rapid growth without stable structures, dependence on individual partners and a lack of capital discipline. This becomes apparent early on when transparency decreases and decision-making paths become unclear.<\/p>\n

What recommendations do you have for the current market phase?<\/h3>\n

Reto Niedermann:<\/em> Portfolio quality rather than volume, disciplined valuation scenarios, careful partner selection and planned liquidity reserves are important. Decisions should be structured, but not hesitant.<\/p>","protected":false},"excerpt":{"rendered":"

On its 10th anniversary, Seraina Invest looks back on a decade in which an idea has developed into a leading provider of institutional real estate investments.<\/p>","protected":false},"author":102,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":0,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[1931],"tags":[],"class_list":["post-67844","post","type-post","status-publish","format-standard","hentry","category-publireportage"],"acf":[],"yoast_head":"\nSeraina Invest: 10 Jahre, 10 Fragen - IMMOBILIEN Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.immobilienbusiness.ch\/en\/publireportage\/2026-04-01\/seraina-invest-10-jahre-10-fragen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seraina Invest: 10 Jahre, 10 Fragen - IMMOBILIEN Business\" \/>\n<meta property=\"og:description\" content=\"Zum 10-j\u00e4hrigen Jubil\u00e4um blickt Seraina Invest auf eine Dekade zuru\u0308ck, in der sich aus einer Idee ein fu\u0308hrender Anbieter im institutionellen Immobilien-Investment entwickelt hat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.immobilienbusiness.ch\/en\/publireportage\/2026-04-01\/seraina-invest-10-jahre-10-fragen\/\" \/>\n<meta property=\"og:site_name\" content=\"IMMOBILIEN Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/immobilienbusiness\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T06:00:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T08:11:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.immobilienbusiness.ch\/wp-content\/uploads\/2026\/03\/Ajay_Reto_final_web-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alexander Wachter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/publireportage\\\/2026-04-01\\\/seraina-invest-10-jahre-10-fragen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/publireportage\\\/2026-04-01\\\/seraina-invest-10-jahre-10-fragen\\\/\"},\"author\":{\"name\":\"Alexander Wachter\",\"@id\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/#\\\/schema\\\/person\\\/aba8bea2db926aa0c24c08c43fe1fcd5\"},\"headline\":\"Seraina Invest: 10 Jahre, 10 Fragen\",\"datePublished\":\"2026-04-01T06:00:51+00:00\",\"dateModified\":\"2026-04-02T08:11:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/publireportage\\\/2026-04-01\\\/seraina-invest-10-jahre-10-fragen\\\/\"},\"wordCount\":378,\"publisher\":{\"@id\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/publireportage\\\/2026-04-01\\\/seraina-invest-10-jahre-10-fragen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Ajay_Reto_final_web-1024x1024.jpg\",\"articleSection\":[\"PUBLIREPORTAGE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/publireportage\\\/2026-04-01\\\/seraina-invest-10-jahre-10-fragen\\\/\",\"url\":\"https:\\\/\\\/www.immobilienbusiness.ch\\\/publireportage\\\/2026-04-01\\\/seraina-invest-10-jahre-10-fragen\\\/\",\"name\":\"Seraina Invest: 10 Jahre, 10 Fragen - 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