Pom+ wants to grow with new investor
The Zurich-based investment company White Peaks, a German entrepreneurial family, has acquired a majority stake in the real estate consultant, according to a media report.
Pom+ Group AG announces the entry of the investment company White Peaks Capital. "This investment heralds a new growth phase for Pom+ with the aim of expanding its market presence in Switzerland and internationally in the areas of digitalization and sustainability in the real estate industry," the real estate service provider writes in a press release. "As an entrepreneurial investor specializing in SMEs, White Peaks is the ideal partner for us," says Peter Staub, founder and Chairman of the Board of Directors of Pom+. According to the statement, all partners will remain invested and will continue to run the company operationally.
In addition to long-term capital, White Peaks is also contributing expertise. The plan now is to expand in the areas of digitalization, artificial intelligence and sustainability. Strategically, the focus is on internationalization, starting from Germany, where Pom+ is already active. In terms of content, the focus is primarily on developing and marketing its own digital products and automating customer processes through the use of "Agentic AI". The team is also to be expanded and strategic acquisitions pursued.
The investor is backed by the Jacobs family
White Peaks is based in Zurich. According to the German business newspaper "Handelsblatt", the company is owned by the Jacobs family from Hamburg, who originally made their fortune in the coffee business. The newspaper reports that the investment company has acquired a majority stake in Pom+. (aw)
