{"id":44688,"date":"2022-11-11T07:07:32","date_gmt":"2022-11-11T06:07:32","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=44688"},"modified":"2022-11-17T09:14:13","modified_gmt":"2022-11-17T08:14:13","slug":"ikea-dringt-in-die-innenstaedte-vor","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/de\/retail\/2022-11-11\/ikea-dringt-in-die-innenstaedte-vor\/","title":{"rendered":"Ikea dringt in die Innenst\u00e4dte vor"},"content":{"rendered":"
\"\"<\/a>
Der neue Innenstadt-Standort in Z\u00fcrich (Quelle: Ikea)<\/figcaption><\/figure>\n

Ikea hat in Z\u00fcrich einen 300 qm grossen \u00abPlan and order point\u00bb er\u00f6ffnet, um seine Produkte und Dienstleistungen auch in die Innenst\u00e4dte zu bringen. Es ist der zweite Standort des Formats in der Schweiz, der erste hat im September am Bahnhof Chur er\u00f6ffnet.<\/p>\n

In den \u00abPlan and order points\u00bb gibt es einige ausgew\u00e4hlte Einrichtungsmodelle und Musterzimmer, zudem k\u00f6nnen Dienstleistungen wie die Planung von K\u00fcchen und Schr\u00e4nken in Anspruch genommen werden. Kundinnen und Kunden k\u00f6nnen zudem Bestellungen vor Ort aufgeben, diese werden dann nach Hause geliefert.<\/p>\n

Mit dem neuen Ladenformat wolle man den ver\u00e4nderten Bed\u00fcrfnissen entsprechen, sagt Jessica Anderen, CEO und CSO von Ikea Schweiz. \u00abDer Online-Einkauf nimmt zwar auch bei M\u00f6beln zu, doch zugleich sind das Einkaufserlebnis und insbesondere die Beratung gefragter denn je. Immer mehr Menschen suchen sich professionelle Unterst\u00fctzung bei der Wohnungseinrichtung.\u00bb<\/p>\n

Weltweit gibt es gut 30 \u00abPlan and order points\u00bb. Das Konzept wurde in grossen St\u00e4dten wie London, Stockholm, Berlin und New York eingef\u00fchrt. (ah)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Der schwedische M\u00f6belkonzern will seine Produkte k\u00fcnftig auch in Stadtzentren vertreiben. Dazu setzt das Unternehmen auf ein neues Retail-Konzept. Der zweite Standort hat nun in Z\u00fcrich er\u00f6ffnet.<\/p>\n","protected":false},"author":3,"featured_media":44689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ikea","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Der schwedische M\u00f6belkonzern Ikea will seine Produkte k\u00fcnftig auch in Stadtzentren vertreiben. Dazu setzt das Unternehmen auf ein neues Retail-Konzept.","_yoast_wpseo_linkdex":57,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[1590,1645,1832,1888],"class_list":["post-44688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-potenzieller-mieter","tag-retailflaechen","tag-vermietung","tag-zuerich"],"acf":[],"yoast_head":"\nIkea dringt in die Innenst\u00e4dte vor - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Der schwedische M\u00f6belkonzern Ikea will seine Produkte k\u00fcnftig auch in Stadtzentren vertreiben. 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