{"id":44531,"date":"2022-11-01T06:00:38","date_gmt":"2022-11-01T05:00:38","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=44531"},"modified":"2022-11-03T09:37:10","modified_gmt":"2022-11-03T08:37:10","slug":"wincasa-organisiert-center-und-mixed-use-site-management-neu","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/de\/unternehmen\/2022-11-01\/wincasa-organisiert-center-und-mixed-use-site-management-neu\/","title":{"rendered":"Wincasa organisiert Center- und Mixed-Use-Site-Management neu"},"content":{"rendered":"
\"\"<\/a>
Center werden bei Wincasa k\u00fcnftig Hand in Hand mit Mixed-Use-Sites betreut (Bild: Wincasa)<\/figcaption><\/figure>\n

Das erste kombinierte CMSM-Angebot wurde vor zwei Jahren am Standort Mittelland geschaffen. Nach den Standorten in Bern und Zuchwil folgte im vergangenen Mai die Expansion nach Westen sowie ins Tessin. \u00abDie neue Organisationsform war von Erfolg gekr\u00f6nt und wird nun schweizweit \u00fcbernommen\u00bb, teilt Wincasa mit. Von 2023 an wird dies der Fall sein.<\/p>\n

Betreuung von 80 Shopping-Centern und 20 Arealen<\/h3>\n

\u00abMit der neuen Organisationsform kombinieren wir quasi das Beste aus zwei Welten\u00bb, sagt Thomas Hinderling, Bereichsleiter CMSM Wincasa. \u00abEs geht darum, k\u00fcnftig verst\u00e4rkt Synergien zu nutzen, Ressourcen zu schonen und Knowledge richtig einzusetzen, damit wir noch integrierter zusammenzuarbeiten und effizienter werden\u00bb, sagt er. Insgesamt bewirtschaftet die Abteilung CMSM \u00fcber 80 Shopping-Center und 20 Areale an 13 Standorten. Ab kommendem Jahr werden die bestehenden CMSM-Standorte in zwei Hauptregionen unterteilt, welche die Landkarte mittig aufteilen. Die Region S\u00fcd West umfasst die Romandie sowie das Tessin und untersteht der Leitung von Philippe Schroff. Die Deutschschweiz ist in der Region Nord Ost vereint und wird von Philipp Arnold geleitet.<\/p>\n

Auch Community-Management als Aufgabe<\/h3>\n

Eine dritte, neu konzipierte Abteilung unter dem Namen Strategy&Services CMSM ist in Z\u00fcrich stationiert. Stephanie Brack leitet diese und k\u00fcmmert sich mit ihrem Team abteilungs\u00fcbergreifend um die Themen Vermarktung, Marketing, Projekte\/Beratung sowie die zentral gesteuerte F\u00fchrung der technischen und kaufm\u00e4nnischen Leiter. Ein wichtiges Stichwort sei in diesem Zusammenhang das Community-Management. \u00abAreale sind Konstrukte mit viel Diversit\u00e4t und unterschiedlichen Nutzergruppen\u00bb, f\u00fchrt Hinderling aus. \u00abAllerdings haben diese oft wenig Interaktion.\u00bb Dem soll das Community-Management abhelfen. (aw)<\/i><\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Der Immobilien-Dienstleister Wincasa rollt sein Konzept kombinierter Standorte aus Center- und Mixed-Use-Site-Management gesamtschweizerisch aus.<\/p>\n","protected":false},"author":102,"featured_media":44532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Wincasa","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_linkdex":56,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[988],"tags":[1349,2104,1698,1857],"class_list":["post-44531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-unternehmen","tag-immobilienmanagement","tag-mixed-use","tag-shoppingcenter","tag-wincasa"],"acf":[],"yoast_head":"\nWincasa organisiert Center- und Mixed-Use-Site-Management neu - IMMOBILIEN Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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