{"id":42541,"date":"2022-05-11T08:00:16","date_gmt":"2022-05-11T06:00:16","guid":{"rendered":"https:\/\/www.immobilienbusiness.ch\/?p=42541"},"modified":"2022-05-10T09:37:15","modified_gmt":"2022-05-10T07:37:15","slug":"wincasa-testet-neues-ladenkonzept-im-sihlcity","status":"publish","type":"post","link":"https:\/\/www.immobilienbusiness.ch\/de\/retail\/2022-05-11\/wincasa-testet-neues-ladenkonzept-im-sihlcity\/","title":{"rendered":"Wincasa testet neues Ladenkonzept im Sihlcity"},"content":{"rendered":"
\"\"<\/a>
Wincasa testet im Sihlcity ein neues Showroom-Konzept (Symbolbild: Melpomene – depositphotos)<\/figcaption><\/figure>\n

Wincasa hat mit \u00abThe Cube \u2013 Experience Innovation\u00bb einen Showroom konzipiert, mit dem der Immobiliendienstleister den ver\u00e4nderten Kundenbed\u00fcrfnissen entsprechen will. Es gehe darum, mit zus\u00e4tzlichen Angeboten zu unterhalten und den Aufenthalt in einem Shopping-Center zu einem Erlebnis zu machen, so das Unternehmen.<\/p>\n

Auf einer Fl\u00e4che von 200 qm im Urban Entertainment Center im Sihlcity werden innovative Produkte aus verschiedenen Branchen pr\u00e4sentiert. Die Kundschaft kann die Produkte ausprobieren und Feedback geben, allerdings nicht vor Ort kaufen. Sie m\u00fcssen bei den jeweiligen Herstellern online geordert werden. Aus Sicht von Wincasa ist das eine Win-Win-Situation: Die Anbieter erhalten direktes Feedback der Kundschaft und generieren Aufmerksamkeit in einem speziellen Umfeld. Die Kundinnen und Kunden wiederum k\u00f6nnen neue, spannende Produkte testen.<\/p>\n

Laut Projektleiter Christian Bliggenstorfer ist das Ladenkonzept in der Schweiz bisher einmalig. \u00abWir k\u00f6nnen im The Cube neue Formate testen, den Kundinnen und Kunden etwas Neues bieten und gleichzeitig neue Erkenntnisse zum Retail der Zukunft gewinnen.\u00bb Nach einer Testphase sollen weitere Standorte folgen, so Wincasa. (ah)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Mit einem Gesch\u00e4ft, in dem es nichts zu kaufen gibt, erprobt Wincasa ein neues Storekonzept. Der Showroom hat im Sihlcity er\u00f6ffnet, weitere Standorte sollen folgen.<\/p>\n","protected":false},"author":3,"featured_media":7837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"sihlcity","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"Mit einem Gesch\u00e4ft, in dem es nichts zu kaufen gibt, erprobt Wincasa ein neues Storekonzept. Der Showroom hat im Sihlcity er\u00f6ffnet.","_yoast_wpseo_linkdex":53,"pgc_sgb_lightbox_settings":"","footnotes":""},"categories":[987],"tags":[1645,1857],"class_list":["post-42541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-retail","tag-retailflaechen","tag-wincasa"],"acf":[],"yoast_head":"\nWincasa testet neues Ladenkonzept im Sihlcity - IMMOBILIEN Business<\/title>\n<meta name=\"description\" content=\"Mit einem Gesch\u00e4ft, in dem es nichts zu kaufen gibt, erprobt Wincasa ein neues Storekonzept. 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